Ali Shares Fell Below The Issue Price By Feng Xiaogang "Double 11" To Boost The Capital Market.

Yesterday, Alibaba announced the launch of 2015 "

"The global Carnival", Ali will invite director Feng Xiaogang's first "double 11 party" to carry out the global synchronized live broadcast, trying to break through the "double 11" through cultural marketing.

The "double 11" campaign started from a party.

According to Alibaba CEO Zhang Yong, on the evening of November 10th, Alibaba will hold a 4 hour party with its partners, directed by well-known director Feng Xiaogang, and has invited many heavyweight guests.

As for why the first "double 11 party" is held, Zhang Yong said that Ali hopes to let the whole nation witness and share the joy brought by the improvement of technological development and quality of life.

It is understood that Ali in this year's "double 11" will increase the degree of interaction with consumers.

An important year for the globalization of Ali

Ali will make this year's "double 11" into a complete "global Carnival".

Globalization, all channels, and national cultural festival will become the three key points of this year's "double 11".

Zhang Yong said he has worked with several high-quality commodity producing countries, industry associations and almost all world-class retail giants.

It is worth mentioning that before yesterday announced the "double 11" play, Ali announced the strategic cooperation with Metro, the world famous retail trade group, and Metro official flagship store will enter Tmall international.

According to the cooperation agreement, Metro will

Work closely together in the commodity supply chain, cross-border electricity providers and big data.

It is reported that this year's "double 11" investment activities have been launched and are expected to last until the end of this month. From the present point of view, registration businesses from the international giant brand enterprises to the "scouring brand" that has emerged as the backbone of the industry, covering a wide range, the number and quality of registration is beyond the past.

After successively reaching investment cooperation with Yintai and Suning, the "full channel" has become the highlight of this year's "double 11".

Zhang Yong said that Ali will cooperate with Yintai, Suning and other stores in close proximity to 10 stores, and will launch "WanDian celebration" before the event. It will celebrate "double 11" from the aspects of marketing, user management, after sale and logistics.

Behind Ali's big momentum

Ali wants to "double 11" to boost confidence in capital markets and hold "

It is also related to its recent actions in culture, film and television and music.

However, Zhang Yong said that the "double 11" activities did not focus on specific sales figures, but rather looked forward to bringing new products and new experiences to Chinese consumers from all over the world and in different fields.