Germany'S Outdoor Footwear Market Tends To Be Saturated And Its Performance Has Declined.

European consumers spend billions of euros on outdoor sports every year, of which Germany accounts for about 2 billion 500 million euros.

The cost is higher than that of other countries.

The outdoor sports market in Germany has been increasing significantly for a long time, especially sportswear.

Nowadays, almost every German has at least one jacket for outdoor wear, waterproof and breathable. Under such circumstances, the outdoor clothing market in Germany has gradually become saturated, and the sales performance of outdoor clothing has declined.

In the first half of this year, German sporting goods monopoly chain SPORT2000's revenue dropped by 9%.

Its general manager, Andreas Rudolf, points out that the market saturation and the excessive supply of suppliers have made the outdoor clothing market more competitive. In addition to the familiar outdoor clothing manufacturers such as Jack Wolfskin, Schoeffel and Salewa, garment manufacturers such as H&M have begun to occupy the outdoor sportswear market.

Outdoor sportswear usually costs a lot, and it costs hundreds of euros per piece, plus hundreds of euros.

In the past, with outdoor sports jackets as an example, manufacturers could earn 4 euros from sales of 10 euros, while in the face of fierce competition, market margins are declining.

Despite this, the EOG (European Outdoor Sports Association), founded by European outdoor sports manufacturers, increased revenue by 4 billion 800 million euros last year, an increase of 3%. However, the main products that led to the development of the market are no longer outdoor sports jackets, but functional sports shoes. The market demand of these products is high, but the leading enterprises in the market are not Germany.

Instead, it also manufactures backpackers and Swiss manufacturer Mammut for trousers.

Recently, the Fauji Shah Finn Exhibition on Lake Burton, Germany, attracted 900 manufacturers from all over the world. Exhibitors exhibited their latest outdoor sports products, but many exhibitors thought the future.

Much worse than before.

KlausJost, Intersport, general manager of another sporting goods monopoly chain, said the market has reached its peak and will be hard to create in the future.

Jack Wolfskin general manager Michael Rupp also pointed out that although the outdoor sports wear market will continue to expand in the future, competition will become more intense, which will lead to weaker manufacturers.