Wedding Dress Is Far More Complex Than Selling Jeans.

Once a woman wants to buy a wedding dress for herself, it must be lavish.

Moreover, this kind of generosity runs across China and the west, no matter what it is, and what it is capable of reaching.

According to the research on the wedding dress market conducted by the US creative wedding planning website TheKnot, the average price of a woman's wedding dress is 1357 dollars (8600 yuan).

Of course, there are geographical differences. The average price of a bride's bride in Manhattan is about $76 thousand, while the prospective bride in Utah is willing to spend 1.5 US $10000 for wedding dresses.

But more people say the consumption on wedding dresses is about 2000 dollars (about 12700 yuan).

In this market, you may have known Vera Wang, or the traditional professional American wedding dress chain David's Bridal, wedding dress department store Kleinfeld.

There are also some brands that specialize in wedding dresses, such as the We Couture we wrote in Shanghai fashion week, even if it also produces a dress at the same time. At least it has something to do with the wedding dress. Is the wedding dress the most formal dress on some occasion?

But now, more and more fashion retailers are starting to make wedding dresses.

J. Crew is a forerunner.

It is said that the veil of J. Crew is used by Jennifer Aniston.

In 2004, J. Crew launched the wedding dress brand.

Before J. Crew, there was a boutique of wedding dress in Madison street, Manhattan, and now there is a wedding salon.

On the J. Crew business platform, you can buy many of the wedding dresses, and these wedding products even sell with the pants.

The wedding dress market is a rich cake.

That's why J.Crew has made a lot of money after entering the market.

As early as 2010, Mickey Drexler Drexler, chief executive of J.Crew, said: "wedding products bring important benefits to the company."

Another brand

It also added to the wedding dress market. Its price is much cheaper than that of J. Crew, most of which is below $1000, some of which are at $500, or even some of the wedding dresses are priced at less than 250 dollars.

In addition to fashion brands entering the wedding market, even

We must join in the fun.

Target also launched a wedding dress called Tevolio, which costs about 52.48 dollars.

UrbanOutfitters's Anthropologie has launched a BHLDN.

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For most people, the beautiful wedding dress should be worn only once.

In China, wedding rents are the mainstream, but more and more people are unwilling to plug themselves into the skirts of hundreds of thousands of people. Instead, they want to create a new path -- of course, within the limits of their ability.

"Not only is it simple to wear white yarn."

The wedding dress designer Anne Barge said, "this is also about the quality of the wedding dress, the technology, the lining, and the most important thing is whether it fits well.

This is probably the most important skirt in your life. "

"Many brides are also more willing to buy wedding dresses online."

Christine Beauchamp, former chairman of Ann Taylor, said.

Wedding experts agree with this change in spending habits.

"Especially for those who are anxious to prepare for the wedding, because most of the J. Crew wedding dresses can be bought online, which is more convenient."

WeddingWire trend analysis expert Anne Chertoff said.

But if you buy a couple of problems on the Internet, the wedding dress will need to be tried on.

"Usually, I encourage you to have a try before buying a wedding dress, even if you have a budget.

This is very different from the one you bought for a commuter dress. The wedding dress has different edition sizes.

Anne Chertoff said.