Shop Owner'S Push And Sales Management Is Critical To Business.

What is the most important factor in deciding whether a business is good or bad in a clothing store? Someone says it's a person, someone says it's a product, someone says it's a customer, someone says it's a brand, actually, I think all of them are good, but finally all the results come down to us, do we sell the goods?

In the management of goods, did you find that after a certain period of time, the sales of some products were broken up, the number of broken codes was increased, the sales declined significantly, the companies that sold well could not make up for the sale, but they did not sell well.

It also occupies the ground, the key to affect the mood.

Ladies and gentlemen, how do you do that? In fact, we can solve these problems through the main sales management.

The target management of the main push: we propose to set the main push target in the weekly cycle, and then decompose the target to each employee and each section.

Whether it is group PK or reward and punishment mechanism, it must be established on the basis of objectives.

We should take the lead in early management: we think the new products will be imported for ten days or so.

The advantage of doing this is that the shopping guide is confident that the customer has the power to push the space, so that it is easier to push out. After selling a certain amount of time, it is a main signal to sell the hard sell, break the color and break the code, instead, it will send a signal to the shopping guide: "these funds are not good to sell, and must be pushed", and also lose the good opportunity to sell.

Now I would like to share with you how to do the main push sales management!

1. collocation training: make 3 different collocation schemes for each main push, and try to combine the main push and bestseller.

2. selling points refining: refining the main selling points, so that the guide can skillfully recite the selling points to introduce commodities and enhance their confidence.

3. change

Make the main channel display, repeat display, complete display or change the way of arrangement.

4. competition PK: divide the salesmen into 2 groups, separate the main contributions, and the two teams carry out PK, and reward them.

5. shop assistants wear the shop: there is no explicit requirement to wear shop clothes, which allows employees to wear and increase customer visibility.

6. incentive mix: what motivates what we want, so we need to increase the incentive to push the salesmen to stimulate the salesmen.

7. promotion clearance: if there is no way to sell the main push, it will be appropriate for the main push.

But be sure to take it as early as possible.

Ladies and gentlemen, in addition to the sales management of the above 7 main push shops, we have 2 core points to do.

If these 2 articles fail, even if the above 7 are achieved, the effect will not be ideal.

In a word, I think the main management of the shops directly determines the profit level of the shops. What a shop that does not push the management will do nothing, nothing to fill up, nothing to do. After a while, we find nothing in the warehouse and start to deal with anything. So, the work is very passive. How can we talk about profit? If we set the main push, what we push and what we push, we need to push anything. We need not think too much about the shortage of goods and replenish the goods. We do not have too much inventory pressure. Such stores can achieve the maximum balance, which is the most desirable pursuit for us to do marketing.