H&M Vice Brand New Flash Shop At A Glance, It Is Very COS.

H&M's high-end secondary brand and Swedish fashion brand COS are famous for its simplicity and often neutral design.

Recently, they opened a flash store in downtown Losangeles to show their products in autumn and winter 2015.

Basically, this flash shop has a distinctive COS brand, which is very simple and not too much.

It uses a single, soft color as the keynote, and keeps the same tone of COS's clothing, so as to create a immersive atmosphere for the customers who enter the door.

The large glass mirror wall is located in the central area, and the clothing is simply hung on the hanging cross bar and mirrored in the mirror.

The reflection of mirrors makes space wider and more interesting.

They also co sponsored a "3- Object".

It includes a small pillow with a key, a cup mat with a slope, and a small model designed by Snarkitecture in the past.

With concrete, fine sand, marble materials mixed in the production, continue to promote pure white, minimalist brand concept.

"You don't usually see such designs in retail space.

And here, it invites you to explore, explore what is real, what mirrors are reflected, and how you think about this space.

The project's designer, Alex Mustonen, co-founder of New York design studio Snarkitecture, explains.

Before making this design, COS sent designers a sample of this year's autumn and winter clothing series, which specifically studied the clothing series, observed the details of the tone, contour and tailoring, and drew inspiration from the design.

So some special hollow metal sheets appeared in the store.

Stainless steel sheet and

The color of the two rooms is the same, pure white or gray with a gray tone. The hollow part of the middle simulates the outline of COS autumn and winter clothing series.

You can see wide leg pants, overcoats,

Shape.

Apart from decorating and dividing the space, these steel sheets also give customers a more visual and intuitive view of what COS's clothes look like. "If a piece of clothing is hung on a display rack or on a model, your vision is not perfect," Mustonen said.

"

This is not the first time COS has worked with Snarkitecture studio.

At this year's Milan Furniture Fair, two designers of studio Daniel Arsham and Alex Mustonen have designed a special art device for COS to help them publicize the 2015 spring and summer clothing series.

The white pparent cloth over 100 thousand meters long and varied in length is neatly suspended on the ceiling, as if it were a primitive cave, forming a strong visual effect.