Zara'S Parent Brand Sounded "Assembly" To Enter The International Market.

Recently,

Inditex, the parent company's brand Oysho, continued to consolidate its international expansion strategy. In November 11th, it opened new stores in the capital of South Korea and Sweden, both of which share the same characteristics: superior location and brand new store image.

With the arrival of

After the two new markets in Stockholm, Oysho has 600 stores in the world, thus further consolidating its international market momentum.

The new Oysho store in Seoul is located in the Coex Mall mall, which covers an area of more than 260 square meters.

The Stockholm store has an area of more than 220 square meters, located in the Mall of Scandinavia shopping center.

These two new stores reflect.

The new visual image, using a very conceptual design, combines white with wood, marble, brick and other materials, and ingeniously uses light effects to give the shop a modern and fashionable sense of image.

Oysho the image of these two new stores fully embodies their business philosophy, with innovative design and rapid response to the market to cater to the tastes of consumers in different regions.

Oysho's products are distributed in every corner of the store, and display and update products every week to provide goods that can be worn in season and suitable for local market needs and current trends.

Like other stores in Oysho, customers can find a full range of products of this brand: home wear, underwear series, sports series, beach series, footwear and accessories.

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Oysho, founded in 2001, is the world concept of the revolutionary concept of Zara parent Inditex group derived from women's underwear and tights.

It belongs to the Inditex group, sharing the business philosophy and fashion concept of the group, with the trend of keeping pace with the trend, fashion design and high quality ladies underwear and tights product line.

Since 2001, apart from the tights and underwear series, Oysho has also introduced other series of brand choice products, such as licensed merchandise series, home furnishing, weekend wear, accessories and footwear series.

With the opening of new stores in Seoul and Stockholm, Oysho now has 600 stores in the world, of which 190 are in Spain.

Oysho has opened branches in more than 44 countries.

The opening of the two new stores, as well as the recent opening of new stores in Europe, Africa, America and Asia, are part of Oysho's international business expansion strategy.