Italy Accessories Brand Furla Expands Clothing Business In An All-Round Way

The Furla brand has expanded to 100 countries and has more than more than 1100 brand stores.

Furla is already developing the men's accessories and footwear department, and plans to launch watches category by the end of this year, as well as the leather customization service launched in 2016.

The latest news,

An agreement has been signed with Ratti on the production and distribution of men's and women's textile series for a period of three years.

Furla CEO Eraldo Poletto defines this cooperation as an important harvest, and determines the firm's determination to build a lifestyle portfolio.

Furla has no signs of slowing down in the near future, and CEO Eraldo Poletto of the company calls it "the magic moment" of Furla.

In the first 6 months of June 30th, the Italy accessories company's Furla revenue increased by 30% to 151 million 500 thousand euros ($177 million 200 thousand), benefiting from the growth of key markets.

In October of this year, Furla and De Rigo Vision renewed the spectacle franchise agreement.

The Department of men's accessories and footwear has been developed, and the category of watches and watches will be launched by the end of this year, and the leather customization service will be launched in 2016.

The company will also focus on the development of the first perfume.

The women's wear signed with Ratti is a series of products including scarves and silk, chiffon, cashmere blended, silk and viscose products.

The print and print designs are inspired by iconic Furla handbags, graffiti and cartoons, and even abstract animal stripes and spiral art patterns.

It includes geometric pattern, color block effect and exclusive anti-counterfeit printing.

The series will be sold at Furla boutique and brand online mall.

Furla is headquartered in Bologna, Italy. In the first half of the year, the company has added 39 stores, mainly in Europe, followed by the Asia Pacific region, the United States and Japan. Up to now, the total number of stores has reached 437.

The Furla brand has expanded to 100 countries and has more than more than 1100 brand stores.

In 2014, the company's turnover amounted to 262 million euros ($348 million 400 thousand), an increase of 13% compared with 2013.

CEO Eraldo Poletto believes that Furla's supply chain, stores, marketing and communications departments perform well.

He said, "luxury goods industry is experiencing a low tide.

But we will go upstream. There are still many opportunities for high-end luxury goods to be used.

He said that the company is taking full active action, such as innovation, store environment and customer service to expand the luxury market, but the ultimate goal is to achieve lower prices and win more heartbeat quality.

Ratti CEO Sergio Tamborini said that the roots of both companies are rooted in the traditional and cultural soil of Italy, and they both know how to invest in quality and quality standards.

Ratti was founded in 1945 by Antonio Ratti, and the Italian company has been part of the Marzotto group since 2010.

The Marzotto group, which is the same name as the family, went public in 1961. The fashion business began to develop from the acquisition of Hugo Boss in 1991. In 2002, it acquired Valentino to form a dual brand structure. In its prime period, Marzotto also had the franchise authorization of Malboro Classics MCS, Missoni, Phillip Morris, and Missoni, and its staff reached 11 thousand.