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American Retailers Are Far From The Festive Atmosphere.

2015/11/26 13:55:00 18

The United StatesRetailersFestive Atmosphere

The recent high US dollar has led to a sluggish appetite for overseas tourists in the US.

For the high-end jeweller in New York, the impact is even more significant: more than 40% of the flagship stores in Fifth Avenue in Manhattan come from overseas tourists.

From the earnings report, the overall revenue of the US market dropped by 7%.

More seriously, the sales of overseas markets have evaporated after conversion.

Tiffany's sales in the third quarter fell by 2.2% compared to the same period last year, only 938 million US dollars (about 5 billion 992 million yuan), far below the analysts' expectations - 971 million US dollars (about 6 billion 203 million yuan).

Chinese customers who have strong buying intentions turn to Japan.

Tiffany has 56 stores in Japan, almost 1/5 of the world's total.

The third quarter earnings report showed that Japanese regional revenue increased by 34%, of which tourists from China contributed.

In order to stimulate consumer enthusiasm, Tiffany in the original

Jewelry products

It also added watches and fashion jewelry, such as the jewelry of Francesca Amfitheatrof, the design director.

Tiffany T series

Nevertheless, the company's share price has been declining for a long time.

"Tiffany is not stable throughout the year, compared with the same period last year, the share price has fallen by nearly 30%," CNBC research analyst Molly Henningsen observes.

Chief executive officer

Fr e d e ric Cumenal

In a conference call after the earnings announcement, the uncertainties in the US and other markets are also affecting consumers in addition to the negative factor of exchange rate.

According to the international consumer rebate company global blue Union statistics, Europe's tourism consumption growth in October this year is only 1.6%, far from 36.4% in September.

Barclays Bank reported that the Paris terrorist attack that killed more than 130 people "is likely to worsen the current situation, many journeys or postpones or cancels".

As the third quarter revenue deviated from analysts' forecasts, Tiffany announced that it expected to lower its 2015 annual forecast.

According to the financial report, the Tiffany revenue will decline in the 12 months ending January 31st next year. In August this year, the listed company's annual decline in the second quarter earnings report is expected to be only 2%-5% at 5%-10%.

From Nordstrom, Messi and other department stores to Lululemon, a yoga clothing retailer, most of the recent US retailers are covered with dark clouds, and their earnings are often accompanied by "unexpected decline" and "high inventory".

But this is not the end.

International banks, including Deutsche Bank, Barclays Bank and J.P. Morgan, expect the US dollar to continue to rise as the Federal Reserve tightens monetary policy.


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