What Is The Purpose Of Enterprise Promotion?

Few enterprises have carried out overall and detailed promotion plan When most enterprises carry out promotions, they almost rush to the battle, or are guided by inertial thinking to carry out seasonal or seasonal promotions. This kind of promotion without systematic planning will naturally cause many problems, especially when everyone does so, in the context of following the trend and keeping up with the competition, it will be difficult to see the wonderful promotion forms.

What exactly is promotion? What role does promotion play in the new market environment? Is promotion just a discount? Why after the discount sales volume Or do you want to go?

Many merchants and even professional sales promotion personnel have more and more vague understanding of sales promotion. How to reposition and think about sales promotion has become a thorny problem that has to be solved. In other words, the importance of how to operate the promotion tool is not the method itself, but what problems can promotion solve for us?

In addition to understanding, how to Promotion Besides repositioning, there are also many problems in how to operate the promotion. The inherent promotion experience is getting lower and lower in the new market environment. It is more and more important to find new promotion modes and combinations and re apply promotion.

For example, price reduction may be a promotional weapon that will never be exhausted. "There is no brand loyalty that can be offset by 2 cents cheaper", but even such seemingly simple promotional techniques will have different effects when used by different businesses.

For example, when we designed the promotion system for celebrity handheld computers, we launched the "popularity storm" price reduction promotion, which pushed the price reduction to a new height. The purpose of publicity is to let consumers use handheld computers with "higher quality and lower price". Price reduction promotion has become an important tool to communicate with consumers and establish brand understanding and loyalty, Such operation has gone far beyond the bottom level competition of vicious price reduction.

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Promoters should first attract customers' attention and interest. If you want to attract others' attention, you must make your own commodity display different. We can see that supermarkets see a large number of manufacturers' promotion desks, exquisite product displays, and a wealth of promotional products, but these things may not attract the attention of consumers, because there are too many similar practices. Therefore, if sales promotion personnel want to sell products, they must stand out in the product display.

After customers are attracted, promotional personnel should increase the interest of consumers as soon as possible. Remember, what consumers buy is not the product itself, but the purpose of the product, which is often referred to as efficacy or core interests of the product.

While emphasizing that the product may bring various benefits to customers, promotional personnel should not neglect the customers and only focus on their own non-stop introductions, which will cause customers' aversion. In addition, by allowing customers to participate properly, they can also effectively understand customers' needs.

Timely grasp the opportunity to close a deal. After the above promotion, if you can't effectively grasp the opportunity to close a deal, you may fall short and lose an opportunity.

Before consumer products, customers are alert to promotional personnel. They will doubt all the advantages of the products they tell them. At this time, only perceptual knowledge can break through their defense. It is necessary to fully imagine the benefits or enjoyment that customers may bring to consumers after purchasing this product, and describe these abstract feelings to customers one by one through events. This is the way to increase your persuasiveness.