Burberry Collaborates With Dreamworks To Customize Scarves
In the luxury goods industry, Burberry, an old brand in the UK, can be regarded as a leader in digital marketing and always brings surprises to everyone. On Monday, Burberry teamed up with DreamWorks Animation, Piccadilly Circled, London Circus) launched a marketing blockbuster that interacts with customers. With the latest technology of DreamWorks - Nova media visualization platform, customers can customize their Burberry scarves and enjoy their customized results on the arc screen on the square.
The promotional video allows up to 5 users to use their mobile phones to participate in customization in all directions at the same time, and the scarves on the screen will also fly with the mobile phones.
Customers can purchase this customized scarf through two different channels: Burberry's official website or nearby Regent Burberry flagship store on Regent Street.
Jeffrey, CEO of DreamWorks Animation Katzenberg said: "I am very happy to cooperate with Burberry to help them launch such an innovative experience, so that customers can customize their own scarf 。”
Chief Technology Officer, DreamWorks Animation Nova CEO Lincoln Wallen said that combining the technology of making 3-D movies with the cloud platform is ideal for Burberry's digital interactive experience with consumers.
The activity starts at 10:00 am on December 14, local time, and will continue to December 31, 24 hours a day.
CEO and Creative Director of Burberry Christopher Bailey say: “DreamWorks Animation has always been exploring the potential of digital animation, and we look forward to the audience's response to this cooperation. "
Just last month, Burberry teamed up with Google to launch "The Burberry" at the Regent Street flagship store Booth "activity, through real-time Video Clipping With technology, customers can participate in Burberry's Christmas blockbusters, and Naomi Campbell, Sir Elton John, James Corden and Rosie Huntington Whiteley and other stars, together, incarnate as the leading role in the advertisement and perform the advertisement blockbuster in person. The event will last until December 24.
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