Brookstone Has Achieved Gratifying Achievements In Nanjing Water Tour City
In January 1, 2016, the US Brookstone opened its first store in China in Nanjing water tour city. According to statistics, the single store sale on the opening day exceeded 9 million yuan.
The opening scene was full of popularity, gongs and drums, noisy lions and loud noises. High-tech The cool and unmanned aerial vehicle shows and the cat's ears sprouting dance show are very lively.
In addition to Brookstone, Commercial department stores On the other hand, the three cell group and its strategic partners are also accelerating the integration of overseas supply chain and domestic docking through the synergy of international brands such as House of Fraser department store and Hamleys toy store, so as to create a scene and experiential shopping experience to enhance consumers' stickiness.
Three cell square is the first product of the synergy effect of the three group mergers and acquisitions. According to reports, House of Fraser, Hamleys, Brookstone and South Korea's best aquarium will be unveiled in Xinjiekou's Sanmen square in Nanjing in September this is the first model of Sanmen square.
It is understood that the Nanjing store store uses interactive shopping experience sales mode. The store has changed from the original sales channel to the platform of experience and interaction, and the salesperson has changed from salesman and guide buyer to playmates, experts and friends. They have discussed with their customers the gameplay and fun of all kinds of new and exotic products, and shared and enjoyed all kinds of cool surprises of the world's leading technology.
On the same day, Three cell group Its professional communications chain, Lok language communication, has also opened Brookstone stores in three stores in Beijing and Shanghai, and is also popular.
As the first store of the three group overseas mergers and acquisitions enterprises officially landed in China, the perfect opening of Brookstone China also opened the first chapter for the strategic layout of the three groups.
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