Zhuo Duozi Launches The Young Swallow Plan, And Retail Talents Take The Height Of "Strategy"

A few days ago, Zhuo Duozi, a famous soft and beautiful fashion women's clothing brand, launched the 2016 "Young Swallow Talent Plan" across the country to provide the best training and practice for "outstanding college students who aspire to engage in retail industry operation and management", and launched comprehensive recruitment in colleges and universities in the north and south of China respectively; In particular, it is worth mentioning that according to a source, Zhuodozi's fledgling plan will become the "strategic" work of the brand in 2016, and strive to cultivate a group of terminal retail reserve cadres who can take on important tasks and have outstanding capabilities, and establish a talent pool of Zhuodozi's reserve management cadres, which will also become the first in China to upgrade talent reserves to a "brand strategy" High fashion women's wear brand.

China's physical retail industry is facing transformation and upgrading. Who will provide blood transfusion for the retail industry?

Why is a "small" talent recruitment plan promoted to the level of "brand strategy" by enterprises? This may be a puzzling problem, but if we combine this brilliant move with the many problems facing China's retail industry, we may admire the foresight of the person behind the enterprise.

At present, the "business is not easy to do" of physical stores is probably the most commonly heard sentence. A series of external pressures, such as product homogenization, overcapacity, and e-commerce shocks, make China's physical retail industry face a huge test. The retail industry is facing challenges from marketing, channels, supply chain, and other aspects. According to the statistics of Lianshang, in the first half of 2015, 121 major retail enterprises (including department stores and supermarkets) in China were closed; At the same time, online retail has maintained a strong momentum. In the first three quarters of this year, China's online retail sales grew 36.2% year on year. Therefore, the transformation and upgrading of China's traditional physical retail industry is imperative.

Who will provide blood transfusion for the transformation and upgrading of China's physical retail industry? At present, China's retail industry faces a practical problem: the contradiction between retail enterprises and the relative lack of new retail talents is becoming increasingly prominent, and there is a shortage of professional talents in retail enterprises' operation, procurement, store managers and so on; Liu Decheng, Director of the Department of Business Reform and Development of the Ministry of Commerce of China, once said that compared with the problems of unreasonable structure and low technical level, the lack of talents in the retail industry is the fundamental constraint. Therefore, Zhuo Duozi launched the 2016 "Young Swallow Talent Plan" in essence to provide new talents for its retail terminals, which is a proactive move for the enterprise to provide a source of sustainable development for the overall transformation and upgrading of the physical retail industry.

It is reported that the brilliant talent plan of Xiaoyan aims to "build the world Clothing retail With the goal of "talent incubation base", it focuses on training future global retail management elites and future international operators. At the same time, in response to the enterprise's "Young Swallow Talent Plan" strategy, Zhongshan Zhuoran Clothing Co., Ltd. will also build a young Swallow Business School to comprehensively serve the brilliant "talent strategy".

The transformation and upgrading of retail industry makes new talents expected to create a new "retail miracle"

According to insiders, Chuyan Business School focuses on the cultivation and output of global garment retail talents, and provides professional support for garment enterprises to pursue the ultimate and efficient retail system through the combination of systematic teaching and training and store practice; At the same time, through scientific career development planning, we will build "Young Swallow" into a retail elite in the global apparel industry - Golden Swallow.

According to the analysis of industry experts, the brilliant talent plan of Xiaoyan is an innovative and proactive move to train new talents for the retail industry. At present, the real problem facing China's physical retail industry is the optimization of its internal structure retail We must speed up the speed of information flow and improve the efficiency of decision-making, so that enterprises can quickly extend their decision-making power to the forefront of production, marketing, etc., so as to comprehensively improve the efficiency of enterprises; In fact, once the real transformation and upgrading of the physical retail industry is realized, these new talents may create a new "retail miracle".

Through the establishment of Chuyan Business School by Zhuo Duozi, we can find some clues: it is aimed at all new graduates and those who are new to the clothing retail industry. Through the systematic training, assessment and promotion mode, it helps them to grow continuously and make continuous progress in their own career development blueprint; At the same time, Zhuodozi has also customized training courses for them, and combined with different growth stages of individuals, with the help of systematic retail knowledge and skills training, to provide support and help for their growth, and ultimately enable talents to improve their career development and become the practitioners of Zhuodozi's future development strategy!

Taking Zhuodozi store reserve cadres as an example, its initial training goal is store managers. Zhuodozi has two store manager qualification examinations every year, but becoming store managers is not the end of career development, but a new starting point. After that, they will also have the opportunity to become regional managers, store managers of flagship stores and work in the company headquarters; The more outstanding retail talents are expected to become outstanding partners. Through their own efforts, they are expected to become stock owners of stores and real "Chinese partners". This series of broad development space will undoubtedly become the best interpretation of "giving full play to talents", and is also the most needed new comprehensive talents after the transformation and upgrading of the physical retail industry.

In 2016, Zhuo Duozi's "Young Swallow Talent Plan" came! Are you ready?

Brand tips:

Zhuo Duozi is from Zhongshan City, Guangdong Province Brilliant The independent brand owned by Costume Co., Ltd. was founded in 2004, and has a high brand awareness and reputation in China. Now it has opened branches in more than 20 provinces in China, and has built a perfect sales network in second and third tier cities. There are nearly 2000 stores and shopping malls. It is a famous feminine and fashionable women's clothing brand in China.