What Does Nike Want To Rely On To Achieve Annual Revenue Of US $50 Billion?

Recently, the US Patent Office disclosed two patent applications submitted by Nike not long ago, one of which is about putting smart components into sports shoes, similar to the functions of smart bracelet.

Wearable devices are no longer new words.

The words "natural ingredients contain intelligence" have been seen more than once, technology companies and

The industry is sparing no effort in developing new technologies.

Smart bracelet and Apple Watch are the first generation of smart wearable devices.

But that is far from enough.

The patent application submitted by Nike may illustrate a problem.

For example, what does Nike want to rely on to achieve the goal of "achieving an annual revenue of 50 billion US dollars in 2020"?

One is about putting smart components into sports shoes, similar to the functions of smart bracelet, which can provide speed measurement, distance measurement, calorie consumption and other functions.

You can see clearly below.

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Technically, it may not be very different from smart bracelet. It is only the size of the component, the pressure, the inside of the shoe.

And materials need to be redesigned. The logic is mainly to continue putting "intelligence" into clothing instead of buying one more on the wrist or neck. Instead of studying how to make smart rings look as good as other rings, it is better to put clothing intelligence on clothing.

Another document is about customization, which uses computer software to simulate the operation mode of the weaving machine. The display interface gives users a perceptual understanding of how these shoes are made.

Software can filter materials and colors according to customer needs, and do personalized design, such as Flyknit series.

Of course, Nike has already started custom-made projects, such as 3D printing NIKEiD, but it can not achieve customer service on the fabric material level, and the above technology can have more room to play, and it looks more interesting.