How Should The Garment Industry Go On?

There are luxury goods, fast fashion, sports and leisure, and also manufacturers, they or stores, or brand decline, or the performance of an unprecedented decline, or direct closure.

People can not help worrying about it.

The clothing industry is still in the cold winter.

It is not yet out of the cold winter. Although the output has been squeezed, the inventory situation is still not optimistic this year. Going stock is one of the important tasks of the supply side reform.

The seventh Guangdong discount Trade Fair opened at Pazhou poly world trade exhibition hall. Many exhibitors sighed that the clothing industry has not yet come out of the cold winter. Although the production has been squeezed, the inventory situation is still not optimistic this year, and the demand side is still in the doldrums.

Mr. Wu, director of fur factory in Haining, Zhejiang, sighed, "this year's clothing."

Very bad, and the price of fur dropped by about 30%.

Last year, a mink could sell for more than 10 thousand yuan retail price. This year dropped to 10 thousand yuan, almost close to the cost price.

"Price cuts are aimed at reducing inventory pressure.

Although high inventory in the past two years has led many manufacturers to reduce production plans this year, sales this year are still worse than last year, which makes manufacturers still feel the pressure of inventory.

Mr. Wu said that many customers came to pick up the samples this year, so that they had little to replenish them later.

How should the clothing industry go?

2016 countdown! 2015 this year, extraordinary, how many people panic? How many brands died in this year? How many brands lost in this year? How many enterprises have harvested a windfall in this year? This year, everyone is tossing about, because no matter what happens, they may die: pformation, listing, acquisition, financing, O2O......

Before I could catch my breath, I lost my mind and missed the small red flesh of the year.

In 2015, the IPO market had never had any excitement.

Starting from the successful launch of the early years of the song, the Chinese capital market has been boiling. For some time, "broadcast: broadcast", "DAZZLE (earth element"), and "La Chapelle (La Natsu Bell)", many of these women's familiar women's clothing brands have entered the pre exposure process.

In addition, there are other brands such as Taiping bird, an Zheng, Mass Phil, Xin He, and bryin.

In front of the door.

With the listed listings, Vigna S and so on, several well-known companies in the domestic garment industry are expected to gather in the capital market.

It is said that in the middle of the year, Ports1961 sold out its shares in order to fight for A shares.

In addition, there are many brands to prepare for the new three board listing.

In 2015, a large number of brands were killed.

JIMMY CHOO partner Mellon went bankrupt with the same name brand, sought protection; Adidas streamlined business, sold ice hockey brand; Quiksilver US business filed for bankruptcy; American Apparel bankruptcy reorganization; Burberry integration upgraded and merged all secondary lines; Canadian local women's clothing retailer Laura submitted protection to creditors, declared its vitality weakened; one of Canada's most famous shoe retailers, ShersonGroup ShersonGroup boss formally submitted to the court in July the application of Nine bankruptcy protection; in April this year, French designer brands entered the bankruptcy protection procedures.

This is only part of it.

In 2015, the brand promotion plan significantly reduced the proportion of advertising blockbusters, and put more budget into entertainment marketing.

For example, the French Centennial sports brand Kark has worked with many activities, stars, variety shows and so on this year. The annual performance has gained 30% growth. For example, the United States and the "wonderful flower" and "start together" cooperate to get a very high exposure rate. The global brands are invited to star and KOL for street shooting.

Mr. Li, the boss of the garment tail goods business in Guangzhou, told reporters that the last two years still had plenty of tail cargo. This year's tail cargo situation is still not well predicted. At present, it is the selling season. The key is to look at the sales situation of these two months. Clothing enterprises should make good use of this selling season, reasonably pricing and promoting sales, so as to reduce inventory pressure.

Mr. Wu sighed that although he knew that the net could clear the stock, the net must hit the whole distribution system. At present, the way to clean up the stock is to attend various exhibition fairs.

"The number of exhibitors has increased this year. Last year, I brought 2000 pieces over, bringing 3000 pieces this year. I hope that the 13 day fair will help clear up the stock."

Mr. Wu said.

Zhou told reporters from the manufacturer of Beijing, this year's sales fell 30% compared with last year, the retail price had to be cut, nearly half of the decline.

A garment industry insider told reporters that domestic demand was insufficient to export downward, and the average unit price of clothing imports and exports had been reduced.

The reduction of international market demand has become the main reason for the reduction of garment export orders and the decrease of the amount. The global garment market is plunged into a "cold winter".