Looking Back 2015, Looking For Better Industry Prospects

The demand of consumers is placed at the source of the industrial chain, thus deriving the complete industrial chain including brand, channel, retailer, outdoor club, media, exhibition, training, competition, platform operation, capital investment organization such as sports industry.

　　 Luxury goods Purchasing market Slipped in the past year.

The China luxury market research report predicts that the size of the purchase market in 2015s dropped from 55 billion to 75 billion yuan in the previous year, to 34 billion to 50 billion yuan.

Bruno, a global partner of Bain, said that the future purchasing market will continue to be controlled by the government, so that the consumption of luxury goods will remain in the Chinese market and be included in the GDP's calculation.

The follow-up impact of combating corruption and building a clean government has not yet ended, leading to the market for men's related products leading to the entire luxury market. Data show that the sales scale of watches decreased by 13% after the previous year's decline, while the sales of men's clothing increased by 12% from 10% in the previous year to 10%.

Last year, there was a wave of luxury brands, of which the number of men's wear brands was the most obvious: Hugo Bosse closed 11 stores, the most closed store in 24 major luxury brands, and the other men's brand Zegna closed 4 stores without adding new stores.

Bruno said that the consumption of business gifts decreased significantly, which is the main reason for the decline in sales of men's products, including watches. Similarly, in recent years, the luxury goods market in North China and Northeast China, which has been more dependent on business gifts, has been more affected in recent years. In addition, the slowdown in the economy and the collapse of the stock market also have a huge impact on the luxury market.

Although the consumption of local luxury goods continued to decline, the Chinese luxury consumption in the world increased by 6% in 2015, rising from 380 billion yuan last year to 405 billion yuan. Among them, the overall increase in Chinese luxury shopping abroad reached 10%. Over the past year, the destinations have been transferred from traditional Hongkong, China and Macao to Japan, South Korea, the euro zone and Australia. In 2015, the total expenditure on luxury consumption in China increased by 251%, while Hongkong dropped by 25%.

But in the meantime, the purchasing market has begun to shrink. Bain said that the rise of cross-border electricity providers and overseas websites in China has diverted the flow of purchasing agents. In addition, the major brands are committed to narrowing the price gap, and the government has stepped up control and control, which is also the main reason for the decline in the scale of overseas purchasing market.

　　 "Outdoor" Industrial chain The most fundamental transformation

ISPO exhibition is the most influential and largest sporting goods and fashion exhibition in the world. It is also recognized as one of the most professional display platforms in the industry. In order to cooperate with the spring and summer brand ordering meeting, and to strengthen the outdoor advantages and deepen the core concept of "outdoor outdoors", the first ISPO Summer Exhibition in Shanghai was born in 2015. Since then, the ISPO exhibition has been held in China for two sessions in a year, winter in Beijing and summer in Shanghai.

The 2016ISPO Summer Exhibition in Shanghai will highlight the trend of outdoor sports industry in the form of "thematic". At the same time, it will further cross-border and integration between summer new products and outdoor sports such as the trend of deep ploughing, running fitness, water sports and thematic travel. It not only brings new resources and new customers to outdoor sports brands, but also brings more business opportunities to the industry from "sports lifestyle".

In recent years, water sports, especially kayaking, have been developing rapidly and positively in the domestic water Club of Shanghai. The main kayaking training, travel and racing speed has been small but healthy and steady since its establishment in 2013. In 2015, at the Banff Festival, ShangHai Railway Station and the first ISPO summer show in Shanghai, hitting the "future" aquatic sports enthusiasts, won the audience's warm attention and participation experience.

Competition is no longer a regional and government event. Yao Hanyang mentioned in our introduction that they run cross-country race together with the outdoor running shoes brand every month, and they will also hold Crossfit function and obstacle race in the future. To promote retail consumption through training, competition and post match sharing, it is better for "customer experience". And the domestic combat brand "Kunlun decision", which has completed the B round of financing, will play an important role in the layout of the related industrial chains starting from the event in 2016.

　　 A lot of quality Emerging brand Gradually enter the public view.

In recent years, the emergence of many new brands is the best response to the forefront of the development of the retail industry. How do these emerging groups achieve innovation landing and how to quickly achieve the future development path?

On the day of the summit, Miao Feng, vice president of Alibaba meow street, Zhou Pingping, vice president of South China business, former vice president of Jingdong, honorary technical advisor, magneto cloud technology, founder Li Daxue of great fund, Li Suisheng, President of Zheng Jia Business Group Co., Ltd., and Chen Jinrong general manager of China Galaxy Securities Investment Bank headquarters, delivered 5 keynote speeches around the Internet transformation, Internet innovation and new brands' construction of their own capital road.

With the great changes in the consumption concept, consumption ability and lifestyle of the 1980s and post-90s, how can shopping centres create scarce experience for consumers in the aspects of commercial space design, brand combination and attitude towards life? This topic is under the auspices of Mr. Jia Tao, President of Zhonghe International Asset Management Co., Ltd., including Mr. Wu Di, vice president of Yintai land group, Mr. Ouyang Jie, senior vice president of Limited by Share Ltd, MJSTYLE, general manager of North District, Mr. Fu Yisheng, Mr. Fu Yisheng, general manager of Qiao Hu happy island, Mr. Nie Bao, managing director of Peach Garden Village, partner of British PHA design office, miss Chai Liping, chief designer and so on.

With the development of shopping centers increased significantly, emerging brands also began to emerge in large numbers, with the development trend of quantity and quality rising. A large number of high-quality emerging brands gradually entered the public view, especially after 2014.