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Zhang Yong Publicly Choked Liu Qiangdong, The Electricity Supplier Is No Longer A Separate Department.

2016/3/1 16:05:00 34

Zhang YongLiu QiangdongElectricity Supplier

It is understood that Jingdong CEO Liu Qiangdong more than once proposed "traditional enterprises should shut down the electricity supplier sector" point of view.

A few days ago, at the Yabuli Chinese entrepreneurs forum, Liu Qiangdong also appealed to traditional enterprises to cut down the electricity supplier department, but this time, many businessmen were tasked with Tucao.

At today's Tmall global business conference, Ali group CEO Xiaoyao Zi (Zhang Yong) openly criticized Liu Qiang Dong on this topic.

At that time, Liu Qiangdong said that most brands still focus their time on brands and do research and development design well.

Sales channels should be handed over to

Retailer

It is not necessary for a traditional enterprise to set up an electric business department to get a huge team to do online marketing with high salaries.

"All traditional brands, if

Sale

A large part of the products are sold through the electronic commerce department, which is absolutely a disaster. "

After talking about the above contents, many merchants applauded to show their approval.

People in the industry say, "this is not a big thing to watch."

Today, Xiaoyao Zi has made a point of view: to upgrade the traditional enterprises with the advantage of electricity technology and data, all enterprises need to be electronically oriented. The electricity supplier is no longer a separate department, but a brand under the new era.

Retail enterprises

The inevitable pattern.

In fact, some people in the industry believe that Liu Qiangdong's view is also reasonable. The most important task of branding is to provide enough good products. Of course, we need to control the channel, but we do not necessarily need to operate in the channel in person.

"Old mama, Lee Kum Kee, apple did not do their own business, they live very well, these enterprises are focused on products and design.

Many enterprises are worth thinking deeply, and are brave enough to face their own situation and situation.


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