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Nike Held 2016 Innovation Conference In New York Post Office Building

2016/3/17 12:57:00 380

The highlights mainly lie in the comprehensive application of Flyknit technology and the upgrade of Nike+.

On March 16, 2016, Nike 2016 at the Post Office Building adjacent to Pennsylvania Station in New York Innovation Conference. The site was divided into different new product display areas according to different product line themes of Nike, and a total of 11 categories of new products were released. Among them, Flyknit technology basically covers all footwear Product, while CEO Mark At the end of the speech, Parker released the automatic system Shoelace Nike HyperAdapt 1.0 for features.

　　Nike HyperAdapt 1.0

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Nike HyperAdapt 1.0 belongs to Make Parker Part of the "personalized" product mentioned repeatedly. This pair of sneakers with induction chips will automatically tighten the laces after you put your feet in. The "+" and "-" buttons on the upper allow you to adjust the tightness manually. When the sneaker is in the adjustment state, the blue light on the heel will light up, and the sneaker will make a "Chi Chi" adjustment sound at the same time. It needs to be charged at least once every two weeks, and the project technical director responsible for on-site interpretation Tiffany Beers joked: "It doesn't need to be charged as frequently as your mobile phone at least."

This pair of shoes soon became the focus of everyone's attention. A trial wearer told the Daily Curiosity that it doesn't feel like one person has tied the laces tightly, "but that the upper is closed from both sides". He also said that the shoes were much lighter than he thought.

Nike said that it took 10 years to develop this pair of sneakers, which first appeared in the film Back to the Future as a concept product.

Concept sneakers in the film Back to the Future

Tinker Hatfield, designer of Nike HyperAdapt 1.0 He believes that this is an important step for Nike to explore personalized products. If in the future the shoes can fully adapt to the human foot and automatically adjust the tightness when appropriate, the relationship between people and shoes will be completely changed.

"Personalization" as a keyword was repeatedly mentioned at Nike 2016 Innovation Conference. Mark Parker Announces New Nike+ App。 The new version seems to make the existing service more smooth: recommend sports clothes that are more suitable for you, encourage you to join the sports community, exercise with star athletes, and develop different training courses according to the different needs of users, just like a private training.

　　Nike Anti-Clog Traction

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In addition, Nike also released the Nike Anti Clog Traction to be used in the Rio Olympics Footwear, this product is designed to help football players remove the mud stuck on the shoes when running. Max Blau, Vice President of Nike Football Shoes Department, said that muddy shoes will increase the weight of shoes 50% is not conducive to the running of athletes. Anti Clog Traction tries to solve the problem that has puzzled athletes for 100 years.

All the products released on site seem to point to two points: making the weight of shoes lighter, and fitting users' feet more to avoid gaps distracting them.

　　Nike Air VaporMax

The Nike Air VaporMax without the rubber layer on the sole is also Mark Park Highlights mentioned in the speech. The midsole and outsole of this shoe are directly fused together, so that its sole looks like a wonderful bubble, but it is also very firm. Nike stressed that shoes will respond more sensitively to users' actions after removing the rubber layer, and at the same time, they will be more environmentally friendly.