Clear More Than 1 Billion Of Inventory, Change Direction, Make Art T-Shirt.

In the recent year, the van guest group successfully cleared more than 1 billion of its inventory. Since then, customers have changed the direction of production and decided to build a T-shirt with artistic characteristics.

In April 7th, after more than 1 years of immersion, Chen returned to the media's vision again. This time he brought a new work, art.

The words of Eileen Chang, Marcks and Mu Dan are inspired by the designer, and then printed on the T-shirt.

In the early April, a series of cultural T-shirts were in existence.

Official website online, pricing unified lock in 68 yuan.

"Both Eileen Chang and Marcks have great popularity, and there are tens of millions of readers in China, no matter who we are or the younger generation, there are people who like them."

Chen expressed the idea of this series of new products.

It is reported that the team of fans now has dropped from 13000 to 180, with only 3 planning left.

The highest search index from Baidu once exceeded 120 thousand, to only more than 4000 now.

Historically, the inventory of van customers has been as high as 1 billion 900 million.

At the same time, the company has a net loss of 80 million per month.

Now, Chen said frankly that he is now very relaxed, "inventory and debt problems have been resolved."

In 2014, fan has won the $100 million investment from CEO Lei Jun of Xiaomi company and began to learn.

Line, do the best single product, but in 2015 abandoned millet route, pformation of young fashion new brand.

None of this has allowed fans to tide over the tide.

In 2016, where customers choose to start again, how much imagination can they bring to users this time?