Garment Industry Must Realize "Zero Inventory" From The Reform Of Production Mode.

In the recent document on supply side reform, the central economic work conference pointed out that this year's economic work is mainly about five major tasks: capacity, inventory, deleveraging, cost reduction and compensation.

Reporters found that through observation, combined with clothing In terms of industry, the most pressing problem is undoubtedly going to stockpiles. High inventory has become a nightmare for China's apparel industry. Data show that inventories totaled 22 billion 209 million yuan last year increased by 19% over the 18 billion 588 million yuan in 2011.

In view of the increasingly serious inventory problem, according to the analysis of the industry, the clothing industry can take several measures to reduce inventory, such as increasing exports and adopting more effective promotion measures, but to completely realize " Zero inventory "We must make a thorough reform of the garment industry from the production mode. Garment customization is the best way to solve the problem of inventory.

Famous for making clothes regularly. Designer Luo Fanxi introduced that the production mode of garment customization is completely disruptive to garment making mode. The traditional way of making garments is to make clothes first and then sell them to consumers. The fashion customization mode is to find the consumers first, and then to design and produce garments according to the consumers' wishes. How many customers there are, how many products there is, there is no inventory problem.

It is an original designer's clothing cloud customization platform, which focuses on forming an organic ecosystem of garment customization industry by focusing on designers, garment factories, fabric merchants, consumers and other industrial chain participants.

In addition to the fundamental changes in the production mode, people in charge of cloud clothing have introduced the leading C2P+O2O personality customization mode in the world, with the platform of big data as the backup and customized business, and gathered a number of global clothing custom designers, through the cooperation with local design studios to join the agency to realize the integration of online and offline services, through the Internet. The platform realizes seamless docking between user needs and designer workshops, so that any excellent works designed by the designer can find a favorite consumer, and consumers can find their own customized works.

Besides, it also vigorously develops the offline industry alliance mode. The alliance is based on the full channel marketing to achieve a high degree of synergy between different channels and different sectors of the consumer group, so as to provide consumers with the best shopping experience. To truly achieve "you have me, I have you" cooperation mode, to achieve maximum customer groups, and achieve zero inventory.

As Liu Jianguo, President of Shandong garment industry association, said, because customization can solve inventory problems well, the consumption direction of clothing industry must be customized and diversified. Moreover, with the gradual maturity of customization mode, the future market of garment customization will gradually become popular. The future domestic garment customization will become more and more popular.