How Much Do You Know About Luxury Brands?

Some people may not enter for a lifetime.

Shops, not to mention those unknown businesses.

However, even if you don't care about big brands, you will remember the classic products of brands more or less under the bombardment of advertisements.

But this time we are not talking about the classic products that we all know, but brands and products that are not familiar to the public because they are supplied in a limited market.

Hermes

The manufacture of a Birkin bag is time-consuming 18 to 20 hours. From the initial selection of suitable leather or rare skins to a series of painstaking quality control tests and final completion, the same craftsman is responsible for the whole process.

Herm s plans carefully for Birkin: Shadow marketing, high price positioning, limited supply and permanent monopoly.

Of course, these second points are the main reasons for Birkin to maintain its status as the world's top handbag.

Balmain wig

On the Balmain autumn and winter show, two supermodels of hairstyle swap became a gimmick: Gigi wore brown hair, while Kendall became a blonde.

Relying on the social platform speed of light propagation, the brand long hidden wig business surfaced to the surface. It has been more than thirty years since the last peak.

Fashion Business Review Business of Fashion said that as early as 1960 and 70s fashion T, wigs were already one of the hot selling products of Yves Saint Laurent, Pierre Cardin, Christian Dior, and so on.

The slogan of Christian Dior is to make wigs easy to wear as silk stockings. After that, you can create a gorgeous 1930s style with fashion together with a fine eyebrow and red lips.

According to historical data of Vogue, 35 million wigs were sold in the world in 1971.

In 1974, Pierre Balmain, who did not want to miss business opportunities, came from Holland to find a wig maker Dick Guliker, who was responsible for hair accessories, and authorized the "Balmain custom hair" label.

But fashion is always fleeting.

In the next few decades, the business became more and more deserted, and the Balmain hairdressing business extended from the original wig, reception and extension to the maintenance.

Ibisworld, a market research firm, found that the two driving forces of social demand and fashion are stimulating the wig market.

The show has become the best stage for Balmain to reinvigorate wig business.

Maybe you see that the first reaction of Kendall and Gigi two frame picture is spoof PS, but that just happens to illustrate the strong function of wig.

Hermes bike

Hermes, who was born with advanced harness, also contained a double carriage four wheeled wagon in Logo.

Today, customers can still buy products related to equestrian in stores, but the relationship between the brand and daily pportation is becoming increasingly shallow.

As a result, it started selling the Le Flaneur from the 2013 year of the year.

According to the brand practice, Hermes sent artisans to their own workshops to make bicycles manually.

The body material is carbonized fiber, each weighing only 11 kg.

The series of saddles and handles are specially designed for buffalo skin and have two and three colors.

With the boom of cycling a few years ago, many brands, including Missoni, Ralph Lauren, Fendi, Chanel and Gucci, have launched a series of bicycles.

To put it bluntly, the product lines that belong to "unknown" in our consciousness are often the historical sites of a certain generation.

Let's think about today's rotten street sports. Maybe a few years later, many customers may wonder that Chanel and Dior have made street sports shoes.

It is not known until now, and perhaps it is just waiting for the next opportunity to explode.

Chanel men's shaving service

Chanel's men's shaving service is also a luxury brand. Chanel's new business opens to the other half.

In the 2 month of this year, the French brand launched a two week free shaving business to promote the newly opened Paris beauty boutique, and to advertise the new product Bleu de Chanel Blue Blue Eau De Toilette.

During the event, the corner of Chanel beauty boutique in Mar district will be specially designed for men's barber chair area.

After shaving, the service staff will also give customers the new men's Eau De Toilette.

This boutique is different from the past luxury of Chanel. Instead, the leading role of the boutique is old-fashioned floor tiles, exposed water pipes and rough concrete walls.

The barber chair in the corner adds to the masculine taste of the shop.

The products displayed in the shop are mainly Chanel perfume, cosmetics and skin care products, and a small area is devoted to the display of limited edition products, especially those that are sold only in Asia, as well as books and paintings.