KERMIT PSYCHE Conquered The Market For Young Men'S Wear With "Personalized Customization"

Shenzhen, a beautiful seaside city, has many labels, including science and technology capital, manufacturing capital and design capital. It has more than 3500 clothing brand enterprises and more than 1200 brands. The market share of the shopping mall in the big cities is as high as 60%, which is the largest in China.

Fashion design, manufacturing and processing base also sprung up a lot of original and fashion brand with style and personality.

KERMIT PSYCHE PSYCHE, the most representative menswear brand, has a sense of topic: having a super young management team; having a diversified brand structure; a lightweight personality customization; a balance between original design and commercial landing. KERMIT PSYCHE is a phenomenon that represents a deeper awakening of domestic fashion.

Although the brand name of KERMIT PSYCHE is not established for a long time, the young team with an average age of 18 at the core management level is doing something very visionary: digging deep into the demand behind men's clothing at the age of 15-25, customizing it with original design and personality, and occupying the market of young men's clothing.

China has a huge population base and contains a huge consumption market for clothing. According to the survey, about 15-25 of the male group is about 250 million years old. With the growth of the new generation of post-90s consumer groups, their consumption habits, consumption psychology and consumption concept also have a profound impact on China.

At present, many famous men's clothing brands in China also realize that they occupy the market with the feature of "Youth", and have launched their own brand of youth sub line.

KERMIT PSYCHE comet's breakthrough in fierce competition relies on precise market positioning: providing international design and personalized customization for young men.

The reporter learned from KERMIT PSYCHE comet that every detail of the product was very careful. For the buyers, for example, the jacket that the reporter learned, the designer specially designed the buffer layer on his sleeve. "This design is mainly to make the customer more comfortable when driving, like we usually drive off the jacket, because it is very tight and uncomfortable."

KERMIT PSYCHE comet is using this ingenuity concept to complete every garment, like artwork.

Speaking of the original intention of vigorously developing "personalized customization", KERMIT PSYCHE Alan's principal man Alan said: "at present, the homogeneity of men's clothing market in China is more serious, and boys who have very high requirements for aesthetics and clothing are likely to have the feeling of a single type of bumper shirt and sometimes feel uncomfortable when they go to the mall to buy clothes.

The most attractive part is that you can turn your favorite elements into the unique details of your clothing list, and at the same time, consumers can also participate in the links of costume design. This is a very interesting thing.

At present, KERMIT PSYCHE kimit's "custom customization" function has been on line. When consumers are tired of being dull and mediocre, tired of the world's explosions and the same money, just log on to KERMIT PSYCHE kimit official website and click on "personalized customization" to make DIV from multiple details such as sleeves, necklines, shoulders, colors, etc. simple, fun, as long as ten seconds, a distinctive dress is born in your hands. It should be said that this light type personality customization will become a major trend of fashion in the future.

KERMIT PSYCHE comet's Alan was born in 1997, and the average age of the core management is only 18 years old. It is reported that KERMIT PSYCHE's comet's corporate culture is only one word "handsome".

Handsome is not only an aesthetic appearance, but also a style that does not drag on.

"We must know what the target consumer groups need, because we belong to this group of people themselves."

Alan said.

Alan believes that customization is a process of gradual enrichment, conveying a brand attitude opposite to the same and mediocrity, and expressing some personal feelings of consumers.

"Young people want to express young, not young looking younger, this is the psychological needs of consumers, so I think good design is to resonate with consumers, the future, this platform will also be developed for more original designers, to provide them with a docking window, to achieve internal and cross-border resources integration.