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The Home Textile Industry Is Embracing The Internet Speed: The Merger Of Meng Jie Home Textiles Is Targeted At The Internet.

2016/4/25 10:52:00 159

Meng Jie Home TextileInternet +Home Textile IndustryO2OElectricity SupplierMicro BusinessMarketing

Recently,

Dream home textiles

(002397) the annual general meeting of shareholders will be held in 2015.

Jiang Tianwu, chairman of the company, said to the visiting investors.

Home textile industry

The speed of embracing the Internet is accelerating, and the pformation layout of the company in the Internet is deepening.

In 2016, except in the company

O2O

The marketing platform, under the layout of thousands of stores under the online and offline layout, will also be extended.

"There will be at least 1-2 mergers and acquisitions this year," Jiang Tianwu said.

According to reporters, the direction of mergers and acquisitions has been locked in the Internet vertical platform.

A person close to the company said that the target of merger and acquisition would fit in with the company's active promotion in recent years.

Internet plus

CPSD "strategy, to provide customers with the ultimate product and service platform, to further enhance customer experience and stickiness.

According to the plan, the company's current home textile, household commodity business, plus the future smart bedroom, service value-added and other new plates will be linked together in the Internet +CPS system to form an industrial chain.

Meanwhile, the deepening layout of the company's O2O marketing platform will also be launched. Jiang Tianwu plans to complete the layout of 1000 stores and offline new, replacement and rectification thousand stores in 2016, so as to promote the pformation of O2O's business mode. "This year's opening shop volume will be 3 times the previous year".

According to public information, at present, there are 3000 retail terminals in the country, which constitute the most extensive offline sales network in the industry.

At the same time, Meng Jie home textile actively layout new channels, electricity providers, electricity purchases, micro businesses and other rapid growth, the annual sales revenue of the company's emerging channels grew by 30% over the same period.

According to Jiang Tianwu's design, through the addition and pformation of existing stores into the O2O mode of the offline port, it undertakes the collection of offline members' information, the activities of members' places, and the provision of value-added services. At the same time, O2O cloud processing system is established, and finally the integration of offline lines is achieved.

The company's O2O marketing platform blueprint will receive ample financial support.

The company has issued a fixed increase plan showing that it is not less than 7.39 yuan / share non-public offering of not more than 151 million shares, and the fund-raising is not more than 1 billion 114 million yuan, of which 664 million yuan will be invested in the O2O marketing platform project.

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