Puma Performance Is Brilliant. Rihanna Is Meritorious?
In recent years, the performance of the internationally renowned sports brand puma has not been good. But recently, the first quarter earnings report has shown that all the profits and earnings are good. All this is related to ray Hanna.
It is reported that in the first quarter, Puma group's
Do business
The income comparison showed a year-on-year increase of 3.7% to 852 million euros compared with the same period last fiscal year. After the adjustment of tax rate, the increase was 7.3%. The gross profit margin of the group was roughly the same as that of the previous fiscal year, showing an increase of 46.8%, mainly due to the influence of the strong dollar exchange rate.
The Group recorded a 10.1% increase in pre tax profit to 41 million 300 thousand euros in the first quarter.
Net profit increased by 4% to 258 million euros, 248 million euros in the same period last year, and a slight increase in earnings per share, from 1.66 euros in the first quarter of fiscal 2015 to 1.73 euros.
By region, the European market is in Germany and France.
powerful
The sales performance in Australia and the same period in the same fiscal year showed that the total sales volume in Europe, the Middle East and Africa increased by 3.8%, while that in the Americas was the same as that in the previous fiscal year. The Asia Pacific region recorded an excellent growth rate of 9.8%.
The group said that the strong growth performance was mainly due to the strong growth of the group's footwear products and the excellent sales performance of the women's sports business.
In addition, the group said that due to the impact of the Brazil Olympic Games, the group will continue to achieve strong sales performance, however, due to the impact of the strong U.S. dollar, the 2016 fiscal year is still full of opportunities and challenges.
However, it depends on footwear category and women's clothing business.
Strong
Outside growth, Puma still needs to be alert to the threat of inventory risk, so Puma shares fell slightly to 199 euros that day.
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