The Central Committee Calls For The "Quality Revolution" Textile And Apparel To "Give Up To Others."

In May 11th, the Executive Council of the State Council deployed to promote the increasing variety, quality and brand of the consumer goods industry, so as to better meet the needs of mass consumption upgrading.

The conference held that consumption is the ultimate demand.

Promoting the upgrading of the consumer goods industry and giving play to the key role of consumption in economic development and industrial pformation are important measures to promote structural reform, especially the structural reforms on the supply side and expand domestic demand.

Among them, one is closely related to mass consumption.

It is ready to come out.

The consumer goods industry is an important livelihood industry closely related to people's lives. It covers five major industrial sectors such as light industry, textiles, food, medicine, tobacco and so on. It is characterized by many industries, long industrial chain, high degree of marketization, attracting more employment and high dependence on foreign trade. It is also the most important downstream industry in agriculture.

For a long time, the consumer goods industry has played an important role in expanding employment, prospering the urban and rural economy, earning foreign exchange through exports, and meeting the growing material and cultural needs of the masses.

At present, China has become a big consumer goods industry in the world. In China's consumer goods, more than 100 kinds of products are ranked first in the world.

Among them, home appliances, cotton spinning, clothing, chemical fiber, shoemaking and other productive capacity account for more than 50% of the world's total, light industry and textile exports account for more than 30% of the world's total, which is a big consumer goods manufacturing, consumption and export power.

However, the fact that China's consumer goods industry is large and not strong is also an indisputable fact that the shortage of effective supply of consumer goods has created a bottleneck in China, such as single product, single product structure, extensive product quality, impulsive cultivation of brands, and so on, which restricts the participation of consumer goods industry in global market competition.

On the other hand, China has a population of more than 1 billion 300 million and is a super diversified consumer market.

Our country has entered the ranks of the middle income of the whole world. The middle class is buying money to buy. It is setting off a wave of consumption upgrading and upgrading. The rich have even worked hard to recite rice cookers and toilet covers from abroad. China's consumer goods industry urgently needs upgrading and upgrading.

In view of this, the standing meeting of the State Council proposed to promote the upgrading of the consumer industry by the quality revolution, and to promote the variety, quality and brand of the consumer goods industry.

A "quality revolution" that has been brewed and spawned has opened the curtain.

For textile and garment industry, we should pay more attention to the "abnormal" factors behind the phenomenon of "consumption outflow".

In this regard, Gao Yong, vice president of China Textile Industry Federation, said that since consumer goods such as shoes, clothing, bags and other consumer goods are the dominant areas of China's manufacturing industry, why can't we keep the hearts of domestic consumers? People prefer to drift across the sea to buy them. Apart from the high paction costs such as the tax system and circulation system, the gap between China's light industrial products in terms of variety, quality and brand is the only thing that enterprises should see clearly.

"The consumer goods industry, such as light textile industry, must start the strategy of" three products "to increase variety, quality and brand, speed up the reform of supply side, improve the supply structure, make efforts to expand the consumption of high-end products, and promote the return of overseas consumption.

When it comes to guiding the consumption of foreign consumption, Feng Fei, Vice Minister of the Ministry of industry and commerce, said.

Since it is a "quality revolution", we must create a good environment for enterprises to participate in innovation.

The meeting proposed that we should improve market access, abolish unnecessary examination and approval, catalogue and unreasonable charges, strictly enforce safety, environmental protection, energy consumption and other conditions, and support enterprises in making great efforts in creative design, improving technology content and performance, so as to promote the innovation and effective supply of consumer goods.

Recently, the State Council's nationwide promotion of decentralization, decentralization, and optimization of service reform of teleconference is actually a policy paving for the quality revolution of the consumer goods industry. We should not allow endless examination and approval to destroy the innovative spirit of enterprises, so that we can not increase the institutional paction costs of enterprises by ingming up fees.

Since it is a "quality revolution", it is necessary to turn over a new leaf in business philosophy.

The meeting proposed that we should foster and carry forward the craftsman spirit of excellence and guide enterprises to establish a business philosophy of "quality first, reputation first". We should promote the "quality revolution" based on mass consumer goods production, promote "made in China" to accelerate the development of "quality manufacturing" and win the big market.

The foundation of an enterprise is quality, and the lifeblood of an enterprise is credibility.

Craftsman spirit is the weapon to build the foundation of an enterprise and extend the life of an enterprise.

Craftsman spirit is the survival of traditional fine workmanship, and the accumulation of ingenious skills. Can we engrave a boat in the wood of the Ming dynasty like Wang Shuyuan in Ming Dynasty? There are five people with different looks. There are eight windows, two couplets, and a boat awning made from bamboo leaves, boat oars, stoves, teapots, hand rolls and beads. This is the consideration of the craftsmen's spirit.

Since it is a "quality revolution", we must make the old brand look young.

Release explosive power.

The meeting proposed that we should create a fair competition business environment, promote the domestic consumer goods and international standards benchmarking, guide enterprises to strengthen the whole process quality management from raw material procurement to production and sales, carry out product certification and the third party quality inspection and inspection, and strictly implement the recall system for defective products.

Promote the upgrading of China's time-honored brand, and support enterprises to cultivate new brands.

The time-honored brand has been the main force in the international market. Nowadays, many hundred years old shops seldom do anything in the international market. We must stick to the international standards and re polish the old brand signs.

At the same time, we should strive to create new international brands such as HUAWEI, Haier and Lenovo, and seize the international market.

Since it is a "quality revolution", we must drive away the "unhealthy elements" hidden in the business team.

The meeting put forward that we should strengthen supervision, comprehensively push the "double random and one open" supervision mode, set up a blacklist of enterprises, punitive huge compensation system, improve intellectual property protection measures, crack down on counterfeiting and shoddy, and prevent bad money from banishing good money.

With the continuous improvement of quality, we continuously enhance the quality trust and brand recognition of domestic consumer goods.

Bad money drives out good money and makes the enterprise of high quality chill.

Some government departments are firmly committed to the "seal" of others. However, there is a situation of counterfeiting and shoddy and infringing intellectual property rights on the market, but they are unwilling to manage it, and they must also pay their own money to deal with it.

Isn't that strange?

The upgrading of consumer goods industry has a long way to go, and the quality revolution has just lifted its veil.

From building

The "upgraded version" has put forward the concept of development and innovation of the current government in order to raise the Chinese economy to the middle and high end, and then formally put forward the "quality revolution" today.

This is a new starting point and a new hope.