Gucci Is A Good Sign For Changing The Market. The High-End Gift Market Is Under Pressure.

Because of the impact of anti-corruption policies against corrupt officials in China, the growth of high-end watch brands has declined in recent two years.

Recently, there was news that the MontBlanc flagship store, which was originally located in Tai Koo Hui, Guangzhou, has been closed down.

It is reported that the original flagship store in Guangzhou's Taigu Hui high end shopping plaza has been demolished. Instead of MontBlanc, the next tenant is Gucci.

From its entry in 2011 to its relocation in 2016, MontBlanc's flagship store opened less than 6 years ago.

In spite of

In the first quarter earnings report, MontBlanc's performance has improved. However, under the influence of domestic anti-corruption policies, high-end luxury watches and other hard and luxurious consumption have never been improved.

However, for accuracy

There is still no definite news, but at present, Gucci can still be alone in the tidal current circle, and the situation will not dissipate in a short time without two.

Gucci, after changing the team, is trying to personalize the young consumers.

The new image has returned to the queue of Kai Yun group's growth engine brand.

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Susie's so-called "capsule Wardrobe" refers to the classic series of clothing.

However, the fashion industry has changed so fast that the term generally refers to a limited amount of explosions that can be sold well without the need for vigorous publicity.

It doesn't matter if you want to think of it as "special qualifying".

The Gucci series includes 20 different items, such as the iPhone6 mobile phone shell priced at 270 dollars, and the silk robe priced at 5300 dollars.

This is also the first time that Gucci's new creative director, AlessandroMichele, has launched the capsule series since she took office. Inspired by the design style of tapestries in nineteenth Century, she has Gucci's special bright and bright style, with elements of Rose Embroidery.

Gucci is responsible for the design and creation of the whole series. Net-a-porter is mainly responsible for the promotion, and invited the British photographer TomCraig to shoot a promotional video in Losangeles.

This is also the first time that Net-a-porter has taken a series of promotional videos for cooperation.

"Gucci has been the top ten sales brand on Net-a-porter, and Gucci has been selling better since AlessandroMichele became the creative director."

AlisonLoehnis, President of Net-a-porter group.

According to last month's data, Gucci has ranked the top three in Net-a-porter sales.

"AlessandroMichele came to Gucci's first series and we made a bet.

But since then, all the Gucci products have been selling well here.

We sell slippers, and we also sell Gucci's garments and bags, including all its products. "

AlisonLoehnis said.

"We want to break the rules and face some challenges. It's like Gucci's new soul."

MarcoBizzarri, chief executive of Gucci, said, "consumers on Net-a-porter have always been enthusiastic about Gucci."

But for Net-a-porter, this is not the first time there has been a similar collaboration with the brand, and the response has been good.

Recently, Net-a-porter and J.W.Anderson's dresses were sold out within three hours. When compared with TraceyEmin and StephenWebster and jewelry series, the most expensive diamond necklace was 4100 pounds, sold out in half an hour, and the limited Barbie sold for $100 with Moschino was sold in an hour.

The cooperation between Gucci and Net-a-porter will not stop here.

Last month, Net-a-porter's vice president of global sourcing said that Net-a-porter would buy more Gucci products on a larger scale.