Suning Dominates The Market Of "Experience Consumption".

From this year's electricity supplier to promote "

"Closer and closer, businesses are already ready to fight hard.

In order to be able to get the initiative, businesses have long been unable to resist, through the constant media momentum, showing their trump card to attract consumers' attention.

However, this year's "618" business strategy seems to be stronger.

Recently, reporters learned in Suning, suning.com aimed at the "618" year to promote the "experiential consumption", collecting resources to enable consumers to save money and get tangible benefits.

According to the briefing, suning.com will not only enter the battle mode in advance from offline stores in June 8th, but also combine all kinds of quality resources in the "618" period, starting with commodities, prices and services to block KO618.

O2O experience is the way consumers will live and shop in the future. It is the advantage of suning.com.

Strong offline chain store network is also destined to make suning.com the leader of O2O experience, and will also become a learning and emulating template for the industry.

What benefits can the offline experience bring to consumers? Recently, reporters visited suning.com's offline stores.

Reporters interviewed learned that many customers believe that experience for

It is essential and plays a key role in buying goods.

"Now many electricity suppliers are also doing offline stores, but compared with old brand Suning, I feel there is still a certain gap. After all, there is no Suning specialty."

In fact, now the traditional single channel of e-commerce has long been unable to give.

Bring about a multi-dimensional experience.

Industry analysts said that under the intense competition of the electricity supplier, the sales of suning.com stores under the line did not receive any impact and the reason why consumers liked it was suning.com's O2O experience.

"At present, Suning's model can not be surpassed by other businesses."

"Usually online shopping is basically based on reviews, referring to other people's comments to decide whether to buy or not."

Ms. Li, who works in a public institution in Nanjing, said that if she had to buy large items, she felt that it was not enough to simply read reviews.

"After the arrival of large items, in case they are not the same as imagined, they will also have to exchange the goods for replacement, which will delay both time and trouble."

After the offline experience, consumers can decide whether the goods are suitable for themselves through their real feelings.

So Ms. Lee decided to go to the Internet TV District of Nanjing Shanxi Road store in Shanxi to buy a new TV.

"Feel very good, surface TV, 3D feel, and Internet TV live site operation, better than online chaos comparison."