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Ma Yun'S Fake Theory Was Attacked By Netizens: Ma Yun Is Pushing Hands.

2016/6/16 10:15:00 43

AlibabaMa YunTaobaoElectricity SupplierHangzhou

  

Alibaba

Chairman of group board

Jack Ma

Recently, at the investor conference, the quality of counterfeit goods made in China is better than that of genuine goods. It is a long way to go to eradicate counterfeit goods in China's largest online shopping service.

This statement immediately drew strong criticism from all walks of life, and some netizens bombarded: "quality is better, fake is still fake. Why should we pretend to be someone else's brand since the quality is so high?"

Taobao platform

Fake goods are flooding, Ma Yun is pushing hands.

A director of the China Electricity Research Center in Hangzhou said: "Ma Yun's position should not be said like this. He may be right in some cases, but it is not correct to push the whole social trend."

Last month, the international anti counterfeiting Alliance (IACC) ordered the suspension of Alibaba group membership on Alibaba's online shopping platform, which was full of fake goods and suspected fraud. This is the first time Ma Yun first responded to the boycott of the international anti fake alliance membership by Michael Kors, Gucci and Tiffany&Co.

Ma Yun said in Hangzhou: "today's counterfeit manufacturers, whose products are of better quality and better price than genuine goods, are not the fake products but the new business models that destroy these real brands. These factories are real, raw materials are real, not only do they not use their brand names."

Michael Kors long term legal adviser Lee Sporn said in an earlier letter to the international anti-counterfeiting alliance that Alibaba is the most dangerous existence in the fashion industry. Alibaba's strategy is limited to verbal support for brand law enforcement, but the problem of counterfeiting on its trading platform has not been solved practically.

For a long time, global brands have been increasing profit margins with China's low-cost manufacturing base, but these factories have been smarter over the years and will take advantage of the Internet to sell their products directly to consumers on platforms including Alibaba.

A global nonprofit organization, the international anti-counterfeiting Union, has been fighting against counterfeit and inferior products. Earlier, The Associated Press reported that Robert Barchiesi, the chief executive of the international anti fake alliance, held shares in Alibaba's company and had a close relationship with an executive of Alibaba. At the same time, Robert Barchiesi also had the help of family members to help manage the international anti-counterfeiting alliance.

However, Ma stressed that Alibaba is still the best company in the world to crack down on counterfeit sales.

Some analysts say that if an online shopping mall like Alibaba such as Taobao fails to understand the counterfeit problem, it may cause alienation between overseas businesses and consumers, especially when Alibaba sees pirated goods stolen from investors and global brand businesses.

Ma Yun hopes to earn more than half of the company's revenue overseas over the next 10 years, and the slowdown in China's domestic economy has made it more urgent to crack down on counterfeiters.

At present, the data processing capacity of Alibaba is more than that of Amazon and eBay. It is estimated that 423 million consumers from all over the world will purchase online on Alibaba platform this year, most of them through Tmall and Taobao mall.

The company's goal is to have 2 billion consumers in 2036, and to realize the total value of sales in 2020 fiscal year to 6 trillion yuan.

Alibaba acknowledges IACC, which has hundreds of members, owns data, technology and craving to help brands clean up fake and shoddy goods on online shopping platforms.

May Co President Michael Evans said that in 2015, the company collaborated with Chinese law enforcement agencies to arrest 300 counterfeiters, destroyed 46 fake manufacturing bases and seized 125 million dollars worth of products.

Mark Tanner, director of a research firm in Shanghai, said: "Alibaba obviously has big data processing capability. I believe that many better mechanisms than now can help them identify fake goods, including price differences, reviews and sales patterns."

Yesterday, the US stock market closed, Alibaba (NYSE:BABA) shares rose 3.07% to record $77.77 per share, the current market value of about $198 billion.

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