PEAK Uses The "NBA Superstar + Net Red" Mode To Start A New Revolution In Content Production.

Use "NBA superstar +"

"The unique live broadcast mode, marked

Sports are leading the era of mobile broadcasting in the same industry and a new revolution in content production.

Beijing time in from June 7th to 14th, as China's first basketball brand, leading in China

PEAK, the 2016 China bank, launched its first shot by its star Lewis Williams. With the help of live broadcasting platform, new media technology was introduced, and new female anchors were invited to participate in the live broadcast.

PEAK sports and Penguin live the first to launch an independent "Live Room", marking the brand is leading the same industry "Star China line" into the mobile era of live broadcast, PEAK in 2016 is playing a new mode, new pattern, new height.

As we all know, PEAK sports, as a local sports brand in China, has grown from a Chinese private enterprise to a world-class multinational enterprise in 27 years.

On the one hand, PEAK sports has repeatedly sponsored the world's top sports events, giving the world the voice of China and making the Chinese proud.

On the other hand, the number of NBA basketball stars signed by PEAK sports is the largest in the same industry in China. This achievement is obvious to all in China, and the brand influence of "ten years like one" has long penetrated into the minutiae of every city life.

Now, vigorously embrace the Internet and boldly cross the net red economy. PEAK sports, as the most traditional private enterprise, wants to change, is to use the new mode of "net red + live broadcast", to promote and influence the new progress of sports marketing, so that all kinds of ethnic groups can see the NBA basketball giant's daily life interesting while they can also find their own basketball skills demand on the live platform.

It is understood that the Chinese line, Lewis Williams not only photographed in Beijing, print ads for the first time with fans close intimate interaction, but also for the first time for the majority of fans to shoot the whole process of VR documentary, and the entire Chinese line through the penguin live platform, no cover to show their personal daily life.

It is worth living on the fact that when the live room is opened, the degree of attention is soaring, attracting one hundred thousand netizens to watch online at the same time. Netizens, through barrage, message and other forms, have said: "as a basketball lover, I finally saw my favorite NBA basketball giant star today". "For the first time, I understood the true face of NBA basketball superstar's daily life. I didn't expect to be so popular. I also introduced my girlfriend Mitchell to the world."

PEAK sports "city will play", stars, anchor, fans interaction, PEAK Autographed Basketball Players shoes, on-site mailing to fans and other highlights, let us repeatedly praise for PEAK sports.

PEAK sports CEO Xu Zhihua is full of confidence and said: "PEAK sports new media content is leading the trend of the industry. We introduce" net red + live "into the mainstream media of the sports industry, pmit more accurate information to the consumer layer, break through the limitations of time and space, reach the target population faster, and grasp the marketing boiling point more accurately, and form a sports interactive content marketing live mode.

In 2016, PEAK Sports China is destined to be extraordinary. With the signing of the NBA superstar, it has been crossing the ocean to China. The three original basketball skills, gimmicks and stories have been fused to the domestic basketball enthusiasts to enhance the domestic basketball culture. It is also a new way of social interaction through the video live broadcast, so that the public impression of PEAK is more grounded, so that the basketball stars in the minds of the masses are more close to daily life, and PEAK is playing new tricks in the NBA.