Tax Reform Has Little Effect On Consumption Habits, And Consumers Are Still Looking For It.

Consumption continues to escalate, user consumption habits and consumer behavior change accordingly. The rise of Hai Tao is the result of consumption upgrading.

Recently, NetEase koala joined hands to dig up money to issue the "Hai Tao credit data facebook". The report collected half a year's data from NetEase and koala sea from December 20, 2015 to May 20, 2016. Through the analysis and processing ability of big data, it carried out a deep analysis of the shopping behavior of cross sea electricity providers, outbound sea digester and Panhai sea collectively as well as a comprehensive review of the user portrait and consumption behavior patterns of the Chinese army.

After 90, he is more enthusiastic.

According to the report, there are great differences in the experience of the users of different ages, such as experience, economic level, personal needs and so on.

The most economically mature 70 of the average per capita gold rush will definitely take the lead.

Beauty, make-up, nutrition and health care, in addition to focusing on their own appearance, is also concerned about the physical condition, collagen, fish oil, enzymes and so on are their favorite products.

After entering the workplace, the 90's are more enthusiastic about Hai Tao, and the number of consumption per person is much higher than that of other age groups.

This kind of users are most interested in buying relatively inexpensive cosmetic cosmetics and home care products, which are driven by practicality and high cost performance.

At the same time, after 90 is a group of people with advanced consumption consciousness, although the credit card amount is low, but buy.

Not a bit soft.

Consumption habits are less affected by tax reform.

The new tax reform in April 8th allowed the whole industry to go through the war, whether it was cross-border electricity supplier or traditional Hai Tao.

Of course, in the long run, the new tax reform policy is conducive to the regulation of the whole industry.

As the mother of two babies, Ms Zhao has rich experience of sea fishing, and diapers, milk powder and complementary food are almost bought online.

"After the tax reform, the price of the hand bought has really increased a lot, and only 11.9% of the tax is going to cost a lot of money."

Reporters learned that, like Ms Zhao, such a small number of consumers, after the tax reform, the purchase of lower unit price of goods is indeed a disadvantage.

Nevertheless, the reporter learned that most of the consumers still expressed their preference for Hai Tao shopping mode. After all, cross-border e-commerce products were abundant. Although the amount of taxes increased, most commodities were still competitive compared with domestic products.

The report pointed out that the sales volume of mother and infant products did not decline.

As a new product, the mother and child category in the new policy of tax reform in April, not only did not decline rapidly, but appeared the trend of adverse growth. It can be seen that even if the tax reform led the rise in price, it will not change the consumer's consumption habits.

"Of course, another reason is that the cross-border electricity supplier industry even increased by 11.9% of the tax, which is also lower than domestic prices."

NetEase koala sea purchase side said.

Footwear package sales polarization

The new tax reform regulations stipulate that the individual tariff of the cross-border electricity supplier is less than 2000 yuan, the tariff rate is temporarily set to 0%, and the value-added tax and consumption tax of the import link are collected by 70% of the statutory taxable amount.

It is understood that the general luxury women's bag price more than 2000 yuan, therefore, clothing shoes package appeared polarization: the sales volume of bags under 2000 yuan is reduced, the sales volume of luggage and bags increased by less than 2000 yuan.

For example, the sales volume of light luxury brands showed an upward trend, mainly due to the influence of the 2000 yuan limit of the new deal single order.

And subdivided into different groups, after 70, because of the purchase channel and form richer and more diversified, after the advent of tax reform, the amount of consumption per capita showed a significant downward trend, and after 90, although there was also a decline, but because the purchase is mostly necessities of life, such as beauty makeup and personal care products, with the relaxation of the new deal and its own needs, there was a counter attack in May.