The Japanese Brand Is To Contract The Rhythm Of The Men'S Singles In The US Net.

2016 how did the sponsor of the men's singles top four get into the US Open?

Contract? After the 31 year old Warren card defeated Djokovic, the 2016 men's singles competition in the US open ended.

Coincidentally, the four players of the men's singles semifinal of this year's us open are not seen by the sponsors of traditional tennis players such as Nike, Adidas, Lacoste and so on.

With the Grand Slam of Valentine, sponsored by Yonex, Djokovic and Jin Wei kyu appeared on the court in UNIQLO, and Monfils's sponsor was Asics.

As you can see, all of them are brands from Japan.

The absence of Nike and Adidas seems more like these big names.

For sponsors, this is almost the first thing to fight for money.

And from this year's us open, Japanese brands are spending money on the edge.

In fact, tennis veteran Federer and Nadal are all Nike signing athletes.

However, these two athletes have gone through the most brilliant moments of their career and are entangled with injuries. (Nadal did not win the eight finals in this competition, while Federer did not participate in the US net because of her knee injury). At present, he has ranked 12 and 5 in the professional ranking of ATP.

It lost to Under Armour when competing for second of the athlete Murray's sponsorship.

By contrast, the 4 athletes from UNIQLO Yonex and Arthur are not only ranked in the top 10, but are also relatively young and are in the ascendant stage of their career development.

Among them, UNIQLO not only played a stable role in Japan, but also signed the first Djokovic in 2009.

Previously, Djokovic's sponsors included Sergio Tacchini and Adidas.

Arthur, another brand, took over Monfils's sponsorship from K-Swiss in 2013.

The Japanese brand is the sponsor of the men's singles semifinal in the US open this year, which is consistent with the overseas development strategy of these brands.

In December 2015, the number of overseas stores in UNIQLO reached 864.

UNIQLO is extending more tentacles to the United States, Europe and Southeast Asia with its annual sales of 100 new stores.

The exposure of brands in international markets and sporting events helps to enhance local awareness, which is what QQ is most lacking in Europe and America.

Naoto Miyazawa, a spokesman for the fast retailing company of UNIQLO, said that "Kam kyu will enhance the brand image of UNIQLO, and he will also give feedback on our clothes so that we can make improvements in the development of ordinary products."

Yonex, a maker of badminton, tennis and golf equipment and equipment, is also aiming at overseas market opportunities.

According to Bloomberg news, from 2012 to now, Yonex's revenue from overseas markets has increased to nearly 2.3 billion US dollars, almost double.

Of course, the cost of signing these athletes is huge.

It is said that the total price of Yonex and the 4 year contract of Warren card is US $20 million, and the annual contract price of UNIQLO and Kam Kam is as high as 10 million US dollars.

In 2008, the contract price between Nadal and Nike was $10 million / year.