Gucci Next Week Or The Overall Price Increase Will Be 10%.

According to many foreign sources,

Next Monday, the price will increase by 10%, but the price of domestic Gucci will be adjusted.

According to the latest survey data of Exane BNP Paribas, Gucci beat LV, Chanel and Prada to become the most popular luxury brands. In the first 6 months of this year, Gucci boarded.

The space value of magazines increased by 15% compared with last year.

For the news of this price increase, analysts said, Gucci

CEO Marco Bizzarri Bizzarri's earlier remarks or hints that he has revealed that the proportion of "new Gucci" high priced products in store sales is rising, that is, there will be a premium in the future. Young consumers are willing to pay for the new.

In the past two years, because of the sluggish market of luxury goods, most luxury brands have increased their incomes in the Greater China region by reducing prices or reducing prices in disguised form, such as discounts.

In April last year, Chanel announced that the global pricing of 2.55, 11.12 and Boy three major logo packages had been adjusted, leading to a sharp price cut in the Chinese market, followed by luxury brands such as Prada, Cartire, Burberry and so on.

However, the first luxury brand Chanel, which used price cuts, fell sharply last year, operating profit fell 23% to 1 billion 600 million dollars, and total revenue fell 17% to 6 billion 240 million dollars.

Exane BNP Paribas analyst Luca Solca pointed out that the Chanel brand seems to have been overexposed, and the price reduction has further exacerbated this problem.

According to the fashion headline data, Gucci's profit in the first half of the year was 7% higher than the sales growth rate. The second quarter's positive price commodity's contribution to revenue growth has increased rapidly from 70% in the first quarter to 70%, indicating that the brand is a positive growth, rather than relying on sales promotion and discount to achieve sales growth.

Alessandro Michele, the brand creative director, has led the trend of gendered fashion, bold use of printing, embroidery, metals and other elements, showing the wildness and romance of the products. It has also been recognized in the 2017 spring and summer fashion week. The new Gucci image has been proved to be in line with the millennial aesthetic.

According to early brand data, the turnover of new products under the age of 34 in the spring is up 50% compared to the same period of last year. Gucci hopes to continue to attract new consumers, especially the millennials pursuing freshness and social media. The brand is now expanding its product line to introductory leather, jewellery and scarves, and the latest brand online turnover has been three times, accounting for about 3% of the total turnover.

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Compared with competitors, LVMH group's fashion leather Department declined in the first half of the year, and the luxury goods department of Gucci group grew 6.9% in the second quarter. Since March this year, Gucci has increased by two times that of the luxury goods market. Bain consulting expects that the growth of the luxury market this year is 2% to 3%.

Thanks to the revival of luxury brands and sports life series, the operation data of Kai Yun group in the first half of 2016 showed an overall growth trend. In the first half of this year, group revenue rose 5.5% last year to 5 billion 690 million euros, and net profit growth was close to double-digit 9.9% to 465 million euro yuan.

The group said earlier that the release of Gucci 2016 autumn winter and the early spring holiday Series in 2017 was well received. The creativity and creativity of Alessandro Michele, the brand creative director, was recognized not only by fashion experts in the industry, but also gradually by young consumers.