The First Show Of Humen Costume Fair Will Perfectly Show The Fashionable Charm Of "Royal Wife" Fur.

In recent years, the luxury consumption market at home and abroad is relatively low. However, Humen's luxury brand "Royal wife" fur clothing has been declining.

Wife of the Royal wife

Three carriages keep pace with each other.

Recently, with this curiosity, I interviewed Chen Zhuoqin, chairman of Guangdong Hao faction Garments Co., Ltd.

It is understood that "Basilica lady" is the fur clothing brand made by Guangdong Hao Garment Co., Ltd. in 1993. After more than 20 years, its products are sold at home and abroad. Because of the high quality and high cost performance, they have won the praise from the consumers. They have taken a place in the fur market, and their brand value is rising.

Turning to the current economic new normal coping strategies, Chen Zhuoqin smiled indifferently: "in a word, the core is to improve the internal strength, the image of the outer tree, the main move is to pull through the" three carriages ", that is, strengthen research and development, celebrity endorsement, exhibitors debut.

"The times are developing, and the value of fur is also changing. Nowadays, fur clothing is not only a symbol of warmth and wealth, but also a fashion. Besides the traditional symbolic meaning of identity, status and temperament, fur has become the pronoun of modern fashion, personality and taste.

As a fur brand, we must keep pace with the times, and introduce more fashionable and better products.

Chen Zhuoqin said.

According to the introduction, the "Royal wife" fur clothing is made of the world's top raw materials, designed by the famous designers in the industry, making exquisite workmanship, adopting Italy's hand-made meticulous production, adhering to the traditional style of Italy's senior women's clothing, showing the luxuriant and honorable fur, leading the fur fashion with the fashionable fashion in Europe and the United States.

Fur clothing because of the special material, the technology is more demanding, each fur color and texture are unique in the world, designers need to design according to the different texture and color. Therefore, at the same time, the style of leather is updated slowly, usually updated in two or three years.

Now, in order to provide consumers with more fashionable and beautiful fur clothing, the "Royal wife" has increased the product development efforts. In the perfect combination of high quality fur and modern technology, the frequency of the updated style has been changed from original two or three years to once a year, and hundreds of colors have been developed, and hundreds of colors have been developed, which is well received by consumers.

Not only that, "Royal wife" also attaches great importance to the brand image, and spent millions of dollars to hire famous artist Irene Wan to take up the brand ambassador and enhance the brand image.

At the same time, it also strengthened brand publicity, put outdoor advertisements and TV advertisements in first tier cities, and constantly enhanced brand awareness and reputation.

At the same time, the "Royal wife" also attached importance to the exhibition effect, frequently appeared in the Hongkong Fashion Festival, the Dalian Fashion Festival and other famous exhibitions.

Effect.

The first show in Humen is amazing.

This year

Meanwhile, at 19:00 to 19:30 November 18th, the "Royal wife" will be unveiled in the fashion Hall of the main venue. It is the first time a special show has been held at the Humen costume fair.

At the same time, "Royal wife" will also appear at the exhibition hall of the main venue of this fair.

with

With the booth and the combination of static and dynamic, the fashion charm of "Royal wife" fur can be perfectly interpreted.

Speaking of this appearance, Chen Zhuoqin said, as a fur brand started in Humen, the main market has been locked in the north before. Now it has been discovered that fur is not only a favorite of the northern people, but more and more southerners also like to wear fur. Therefore, the market expands to the South, so the first show of the Humen trade fair.

It is understood that this first show, the theme is "endless luxury", meaning: luxury is not a stack of money, it is a kind of noble elegant temperament from inside to outside.

"Endless luxury" follows the call of the heart, and is brave in exploring the unknown classics, from inspiration to design, from top-level materials to Italian manufacturing skills. All of them originate from Europe's fertile soil. Luxury is the infinite innovation of design, from youth vitality to elegance and dignity, from daily life to high-end social interaction, from color matching to edition modeling, from dressing style to style positioning, "Royal wife" is constantly exploring "endless luxury".

　　届时，“皇室夫人”将展示“花样年华、精彩人生、奢华无限”三大系列的时尚皮草，其中“花样年华”系列，以色彩丰富的皮草搭配黑色小短裙，年轻、时尚、俏皮而又充满格调韵味;“精彩人生”系列，以经典的皮草搭配个性的太阳眼镜，风情万种的宽沿草帽，夸张的大耳环等，在演绎潮流、个性、摩登魅力的同时，亦不失尊贵华丽，以精致产品演绎精彩人生;“奢华无限”系列传承雍容、尊贵、简约奢华之美，彰显皇室气质，通过品牌引以为傲的工艺传承，令款式变得更加轻盈而贴合人体曲线;细腻柔软的触感搭配高贵的深色调，顶级材质赋予毛色无与伦比的光泽度，底绒的丰满完美烘托了奢华的质感，是“皇室夫人”最为经典的产品系列。