Why Is "Functional Ninja" So Popular?

In addition to selling 4599 yuan

This year.

The Lab ACG series is basically sold out on the official website.

According to the world clothing shoes and hats net, this is not related to ACG's stock, but with some trend media saying (some of which may be soft Wen): thanks to Errolson Hugh, ACRONYM ACRONYM and Nike, almost all the lovers of straight men are now moving closer to "function".

NikeLab ACG series originally did not belong to NikeLab. This product line, known as All Conditions Gear (all-weather equipment), was originally an outdoor sports product line of Nike.

In 2014, Nike put the series into a more experimental and design sense.

NikeLab, renamed NikeLab ACG, and invited the German outdoor functional clothing brand ACRONYM ErrolsonHugh's principal human ErrolsonHugh as designer.

Errolson Hugh

"When we were invited by Mark Parker (Nike CEO) to do the new series of ACG series, he said," don't go back to ancient times, do not be colorful.

Put outdoor things in the city.

To do something new, never learn from past ACG. "

In an interview with Esquire, Errolson Hugh recalled the situation at that time.

Nike has opened all the fabric library and sports technology for him to dispatch, including Flyknit, Tech Fleece and so on, but one of the most important fabrics is not these, but GORE-TEX, a waterproof and breathable fabric produced by Gore company, also the soul of the so-called "city function" trend.

In fact, in the first quarter of 2014, the ACG series did not sell well, at least not comparable to this year's popularity.

Before Nike found the Errolson Hugh, the style of "urban function" has been popular for a while. The promoters mainly came from Harajuku, Japan.

Visvim's functional coat

Visvim led the trend of the brand led the Harbin outdoors outdoor trend, so that the GORE-TEX material made of the coat has become a "high-performance" fashion single product.

Nameless

Roit Division

In fact, there are many similar "functional coats" in many countries with more outdoor activities. Nameless in Moscow and Riot Division in Ukraine are designing similar products, but the introduction of this style into the city is still street brands that adopt outdoor elements.

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And ACRONYM is the real hard core of this kind of brand, the independent outdoor brand born in Germany in 1994 was a German special force uniform for outdoors explorers and even KHS Tactical Gear, and a garment sold for 3000 euros.

Such a resume is a good endorsement for Nike.

ACRONYM J40-L3697 Euro

When the combination of high performance and urban outdoor trends, plus Errolson Hugh as an Asian identity, the concept of "city Ninja" is ready to come out.

This year's NikeLab ACG Lookbook also changed from the previous male models in Europe and the United States to Asian people. The appearance of a face mask is very much like a ninja.

This series of promotional videos also takes science fiction, an eschatology scene, to highlight the powerful functions of clothes, and power itself seems to be cool.

A kind of

The combination of city and outdoor is more like a branch of the male market under the trend of Athlesuire.

Rather than "going to the gym or practicing yoga", consumers who buy "functional coats" may be more sensitive to "cool outdoor sports", for example, climbing up the skyscrapers with their friends to play UAV photography.

This is probably the reason why Nike found Errolson Hugh - because he knows how to exercise and how cool he is. In today's fashion, it seems that sports are not enough to sell sportswear and sell more. Adidas has proved this.

The emergence of NikeLab ACG also seems to mean that Nike is making an attempt at such a product design style.

When describing who will buy NikeLab ACG, Errolson Hugh said:

"Well, Nike always says," everyone is an athlete, "right? When you press athletes' standards, this is good because the standard of clothing (function) will be set up extremely high.

Anyone can benefit, for example, you may not be exercising in ACG, but you may need to climb three stairways to get in and out of the subway station.

Because no resistance, all activities are very comfortable.

Subconsciously, people will appreciate it because it is more comfortable.

More interesting reports, please pay attention to the world clothing shoes and hats net.