The Micro Supply Market Is Leading The Rapid Upgrading Of Home Textiles And Achieving Rapid Counterattack.

China Nantong Home Textile City micro supply market is in the ascendant.

The first year was 1 billion yuan, and the second year was 2 billion yuan.

From the perspective of sales volume, consumers are increasingly optimistic about this market.

The latest release of Ali is that the price of domestic textile products in the micro market is 210 yuan, far higher than the 130 yuan in Tmall home textiles and 85 yuan in Taobao home textiles.

This data tells us that the micro supply market is leading the upgrading of consumption.

After 80, 90% of the consumer groups are more demanding on personalization, brand and quality, and the price sensitivity is lower.

From the beginning of its establishment, the micro supply market is located in the young group.

Nantong Home Textile City micro supply market, gathered the most cutting-edge thinking of home textile generation two generation, returnees entrepreneurs, electricity providers big coffee, fashion designers, work together to create cost-effective, fashionable, personalized home textile supply block.

The birth of Nantong's home textile market has attracted much attention.

Last year, Alibaba organized a team to carry out research, and opened a micro market on its 1688 platform, and released the APP - "Yuan Yuan Bao".

Before the market came out, the products on the market only updated two times a year.

Micro suppliers regard innovation as life, design it by themselves, or form strategic alliance with the design team, and timely launch the most fashionable front-line products, often with star products.

Lanting Pavilion's home made four sets of hand-painted patterns, private home made pillows, where the home's environmental protection products.

400 businesses update their products every month at least once a month, and the whole supply market is pushing thousands of new products annually.

Innovative marketing thinking.

The marketing of traditional network power suppliers is based on traffic thinking marketing.

The marketing mode of the micro market merchants is based on the fans' thinking.

Through their own unique advantages to build themselves into a luminous body, build and operate the community.

Micro providers are active subscribers based on common interests and hobbies, while micro businesses find their agents, and achieve personalized push. The sharing of information is no longer a violent screen, but is completely rooted in the needs of agents.

It can be confirmed that the era of experience driven consumption is slowly coming.

Each micro supplier provides a good experience environment for the micro dealer agent, and agents can ultimately guarantee satisfactory products for consumers through the on-the-spot experience and timely mapping.

In 2015, it was a year of explosive growth of micro businesses.

The use of fragmented time, the development of the micro quotient, so that sellers see a more simple way of sales.

For tool platforms and service providers, this is an opportunity for them to open up a crack in the electricity supplier industry under the rule of Taobao, Jingdong and so on.

The era of consumer escalation has hit. Are you ready?