The Research On The Theme Of Brand Strategy And Social Responsibility Of China Textile Industry Federation Went Smoothly

The research on the theme of brand strategy and social responsibility of the China Textile Industry Federation continued. The research team successively visited the Shenzhen Internet of Things Intelligent Technology Application Association and the Shenzhen Federation of Social Organizations, visited the headquarters of Vanke Group, and met with Wang Shi, chairman of the board of directors of Vanke Group. On the last day of the survey, we visited and communicated with people outside the industry. We also wanted to learn more from the experience of various aspects, carry out cross-border cooperation, and promote the healthy development of the textile industry.

Sun Ruizhe, President of China Textile Industry Federation, Chen Dapeng and Yang Zhaohua, Vice Presidents, Ye Zhimin, Deputy Secretary General of China Textile Industry Federation, Yan Yan, Director of Social Responsibility Office, Zhao Qiong, Executive Deputy Director of Brand Work Office, Li Binhong, Director of National Textile Product Development Center, and Zhu Xiaohong, Vice President of China Household Textile Industry Association, Nearly 20 people participated in the survey, including Monday Qi, Vice President of China National Garment Association, Liu Yan, Secretary General of China Wool Textile Industry Association, and members of relevant departments and professional associations of China Textile Federation. Bu Xiaoqiang, president of Guangdong Garment Industry Association, Shen Yongfang, president of Shenzhen Garment Association, and others accompanied the survey.

In Shenzhen Internet of Things Intelligent Technology Application Association, the research team visited the public service platform for small and medium-sized enterprises, 1+N industry consulting workshop, and the "Internet of Things" bee colony ×” Industrial accelerator and other models, and listened to the introduction of industrial alliances, maker space and other successful cases, leaving a deep impression.

At the subsequent symposium, Shenzhen Dai Mei, the founding president of Shenzhen Internet of Things Intelligent Technology Application Association, introduced the development of Shenzhen Internet of Things Association. She quoted the words of Google executive chairman Accenture that "the Internet is going to disappear, and the Internet of Things will be omnipotent" and predicted the future of the Internet of Things. She said that the cross-border integration of traditional industries such as textiles and the Internet of Things, making "everything possible", would greatly change people's lives.

Zhang Liangjie, president of the Shenzhen Thousand Talents Expert Association, also believes that future garment enterprises will be Internet of Things enterprises. He explained, for example, that when chips are embedded in clothing, big data will collect how many times each color of clothing has been tested, and this big data will be opened to clothing enterprises, so that clothing enterprises can release the main color system of the next season. At the Shenzhen Federation of Social Organizations, the research team visited the exhibition hall of achievements of social organization construction in Shenzhen, the innovation demonstration base, the headquarters of One Foundation, etc., and held discussions.

"I investigated in Humen yesterday, and even the high-tech enterprises in Humen are your member units!" Sun Ruizhe Praise the members of Shenzhen Internet of Things Association for their accurate positioning, comprehensive services and great influence. He said that the application of the Internet of Things technology in traditional industries is also a general trend. He hopes that more research and discussion can be carried out in the future to strengthen cooperation inside and outside the industry and promote the promotion and application of the Internet of Things in the textile industry.

Ge Ming, secretary of the Party Committee and executive chairman of the Shenzhen Federation of Social Organizations, introduced that the Federation of Social Organizations in Shenzhen is an "association of associations", formerly known as the Shenzhen Federation of Social Organizations. After several changes over the past 20 years since its establishment, it has played a role as a bridge between the government and various social organizations and promoted the standardized development of social organizations. In recent years, the Federation has given full play to its role as a comprehensive platform, committed itself to legal drafting, policy research, professional evaluation and other matters of social organizations, carried out incubation, training and capacity improvement of social organizations, and constantly improved its innovation, social credibility and sustainability. The current President of Shenzhen Federation of Social Organizations is Wang Shi, Chairman of the Board of Vanke Group.

Sun Ruizhe's comments on the working mode Service mode And integrated resource model, and exchanged and shared experiences on the work of social organizations. He said that the China Textile Industry Federation is also in the process of continuous reform, from the state ministries and commissions step by step into an industry organization. After the initial pains and entanglements, to continue to explore and gradually adapt, at present, many of the work of China Textile Union has been completely market-oriented. For example, exhibition work, public services for industry enterprises, standards and social responsibility construction have all been in line with foreign countries and markets.

For more information, please pay attention to the report of World Clothing, Shoes and Hats Network.