Selling Goods, Semir Fashion Partner LEAF XIA Jointly Landed Vip.Com

[guide] in April 2017, Semir electric announced third fashion partners, independent designer LEAF XIA, and joined vip.com, the world's largest special seller, to launch the 5th anniversary celebration of Semir electronics business.

In April 13th,

The 5th anniversary special collection2.2 capsule series was released at the closing ceremony of the GreenCode venue in Shanghai fashion week.

Shao Feichun, general manager of Semir electric business, Sun Gefei, vice president of vip.com business, Semir's first fashion partner and Semir fashion editor Ouyang Nana attended the event.

[Semir fashion editor Ouyang Nana]

LEAF XIA is the next step.

And third Semir fashion partners after Jiangnan BoyNam.

She used environmental friendly luminous fabrics and warmly bright prints to fashion design, bringing the collision between fashion and technology.

At the closing stage of fashion week, Semir officially hired LEAF XIA as Semir fashion partner, Semir.

Shao Feichun, general manager, issued a certificate of employment for LEAF XIA.

Semir Launches Third fashion partner LEAF XIA

SEMIR * LEAF XIA 5th anniversary collection2.2 capsule series

SEMIR * LEAF XIA 5th anniversary collection2.2 capsule series

SEMIR * LEAF XIA 5th anniversary collection2.2 capsule series

This series is also popular at the sales side.

The joint venture is sold on the first day of sale.

This is the first time Semir has landed on vip.com VIP. This level of deep cooperation is also the first time in fashion leisure brands.

The success of this partnership is closely related to Semir's fashion partner program.

Gao Du GE's brand tonality is an important reason for vip.com VIP's big day to join hands with Semir.

Semir, which has a 21 year history, has joined forces with vip.com, and has ushered in a new growth in the field of electronic commerce.

Semir fashion partners also opened a new mode of content marketing for e-commerce providers, creating high-quality content with star partners, serving fans and eventually converting them into sales.

Through a series of market moves, Semir expresses its youthful attitude and realizes the mission of "praising life with fashion".

Deep cooperation: Transformation of traditional business cooperation mode

It is common for all brands to use celebrity spokesmen to help, but rude endorsements can not impress fans behind celebrities and turn them into brand consumers.

This is a problem that plagues many traditional brands.

Semir may have found a solution.

In the fashion partner program, the stars are not only brand spokesmen, but also deeply participate in the clothing design, brand planning and interaction with fans, and draw the distance between the brand and the consumers.

Semir always thinks that design is the soul of clothing brand. Only beauty, beauty and beauty can people buy and buy.

Semir chose LEAF XIA as the third fashion partner.

She graduated from the design sanctuary of New York Parsons Design Institute. She is good at the use of color collision combination and printing. She is an outstanding representative of today's young designers. Her random graffiti style is the best portrayal of young people expressing their true selves in the new generation.

This is the reflection and mutual interpretation of the two brands.

It makes Semir brand image and brand association more tension.

Semir is not only following the trend of the younger generation, but also upgrading the traditional business model.

(LEAF XIA)

[content is brand] exploration of innovative marketing mode

With the development of the clothing industry, simple shelf selling and TV advertising have become the past.

What insights can be made to impress consumers, how to persuade consumers through what kind of creativity, and how to reach consumers through channels is also a problem Semir has been exploring.

Insight is loyal to self expression.

You may not find what you are wearing.

People's clothes reflect their current living conditions intuitively.

Clothing is a material, it is our emotional expression, or with sex, or publicity.

We hope that the wearer can be loyal to his true self and express himself through his clothes.

This is the original intention of Semir's collection 2.2 capsule series.

[Big Idea] the most beautiful PoPup-Emotional House in the world

Content is contact, contact is brand.

High quality content is a natural opportunity for brand communication, and the magnification of quality content brand through market means is a new attempt of Semir brand marketing.

Semir joined YeLove to create the Emotional House and create the world's most beautiful popup by Ye Zile.

Across the globe, the concept of "self expression at last" will be pmitted through flash and behavior art, and the global documentary will be broadcast synchronously.

Starting from Iceland, we look for the inspiration of luminescence, and build the space of "Emotional House" as "material" in the form of "human" as the "material". We will rub the costume into the humanities and create the emotional space between the rivers and lakes and sea. We will go back to the vigorous and bold flow of New York visiting printing, go back to the place that LEAF XIA once sought to find the intense memories of youth, and show the designer emotion in bright and dazzling prints. Finally, we bring Emotional House back to the fashion week of Shanghai to issue a series of garments with bright future for the luminescent fabrics and collision printing.

The project has shown the courage and amazing achievements of Semir in the whole industry.

(how) complementation of dominant channels -- creating a platform for fashion content operation

The essence of cross-border marketing is the re integration of resources.

Shao Feichun, general manager of Semir electricity supplier, introduced the project of Semir fashion partners.

Semir's traditional channel advantages, the fans' advantages of fashion partners in this project perfectly matched, and created the 1+1>2 communication effect.

National husband Yang Yang, Semir's first fashion partner, Semir fashion editor Ouyang Nana, creative artist Ye Zile, fashion experience expert Candy Li, photographer Yang Dalong, well-known fashion blogger Jiangnan BoyNam, diverse and powerful celebrity lineup with Semir's own micro-blog WeChat KOL, live broadcast platform, Tmall, Tmall, and so on, the massive resources of the e-business platform, not only brings us a new fashion experience, but also continues to create waves of waves.

The Semir XLEAF XIA series has also launched two global synchronized live broadcastes through vip.com APP, inviting the leading group to broadcast live show of the Shanghai fashion week model fitting and the closing ceremony, that is to say, buy, complete the conversion from live video to purchase.