Cowboy Tide Brand Rag&Bone Opens New Store In London

Cowboy fans are not familiar with the tide brand Rag & Bone in New York. According to the world clothing shoes and hats net, in 2002, two British Designer Marcus Wainwright and David Neville co founded this. brand With jeans and Men's wear At home, simple modern style, clean lines and matching colors quickly became red.

To celebrate the 15th anniversary establishment of the brand, Rag & Bone has recently opened a new flagship store on Beak street in Soho District, London, and is also the European headquarters of the brand. This is a five storey old building on the corner, which was built in 1904.

Many people wonder what brand Rag & Bone is, although it was founded in New York, the two founders are British. The combination of New York and London style, tailored tailoring, simple color matching and unique handmade texture are unique.

This time, the new store's design incorporates two cities' mixed aesthetics. "When we decide to open a new store, we do not want to show Rag and Bone logo directly in space, but try to weave the spirit of the brand itself into the historical sense of the original building of the shop." Marcus Wainwright said, "there are a lot of British elements hidden in this store, and there are strong New York elements in it."

In view of preserving the sense of history of the building itself and paying tribute to the old buildings in the Vitoria era, the shop reserved some primitive red brick walls and bare plaster walls.

In addition, 1300 square meters of shops use a large number of customized accessories and furniture, all from Rag & Bone furniture workshop in Broolyn, New York, and have been producing furniture and accessories for brands around the world since 2008 years ago.

With these furniture, there are some antiques and artworks that are naughty in the British market. For example, the murals created by painter Stanley Donwood, and the X light finger modeling works and decorations created by British artist SHOK-1.

Careful, it is easy to see that furniture and accessories in the shop are very strong sense of decoration. Even stairs are made of hot rolled steel, metal mesh, recycled wood and leather. This style of decoration seems to be contrary to the simple aesthetics of Rag & Bone, but Marcus Wainwright thinks that it is against this contrast environment that it can show the characteristics of Rag & Bone products.

There is a counter in the shop showing jeans. It looks very special. The steel frame is a walnut countertop. It will grow old as time goes on, and it will be grind out traces of history. But this is exactly what Marcus Wainwright is trying to convey. "Like our leather goods and cowboy products, we are trying to create products that will be more beautiful after time."

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