Austrian Kang Wang Zhen Tao: Seamless Integration Of Retail Channels

Face

The coming of the times,

The pformation of international retailing has begun quietly.

The company's exploration of intelligent manufacturing extends not only to the whole production channel, but also to the whole channel sales link.

"With the development of e-commerce, traditional retail is also being rapidly reinvented. We need to give it a new name -" full channel retailing. "

Recently, AOKANG international chairman Wang Zhentao said in an interview that full channel retail means that retailers will interact with customers through various channels, including websites, physical stores, service terminals, direct mail and catalogues, call centers, social media, mobile devices, game consoles, televisions, network appliances, door-to-door services and so on.

"These channels integrate and echo each other and become an omni-directional marketing force to synthesize the" seamless channel's seamless experience ".

According to the world clothing and shoe net, in the first half of 2017, AOKANG international focused on the whole channel to accelerate the expansion of the two generation of international pavilions and the development of fans.

In terms of brand building, the company joined hands with CCTV's "national brand plan" to sponsor "Xingguang road" column exclusively. In terms of network construction, the company has accelerated the pace of commercial real estate channels through strategic cooperation with Wanda, Huarun and other brand commercial real estate developers, and improved the channel layout step by step.

At the same time, AOKANG international in recent years.

Rapid development, Jingdong mall, Tmall mall footwear ranking in the forefront.

With the help of large-scale promotional activities, the company can promote multi-level online and offline interaction to meet the latest trend of the market and consumer demand of online shoppers.

Half year report shows that in the first half of 2017, there were 3203 stores in AOKANG international, an increase of 55 compared with the end of 2016, including 1463 outlets.

In addition, as of June 30, 2017, the company has set up 13 distribution stores in Southeast Asia and other Southeast Asian countries.

It is worth noting that in April 26th of this year, AOKANG invested 380 million yuan, which took 4 years to complete the operation of Shanghai East China operation center.

Shanghai East China operations center is the first intelligent operation center in China's shoes industry, covering an area of 106 mu, which integrates functions of office, operation, storage, logistics and after-sale services. Highly intelligent and automatic operation is the biggest feature of the operation center.

It is understood that the above operation center's logistics storage area adopts full automatic assembly line and imported robot, from products to warehouse, unloading, sweeping, storage, picking, packing, and shipping all by machine.

The daily processing order can exceed 50 thousand orders, and the order will only take 30 minutes to produce the goods, and at the same time, the shipment of 5000 boxes of AOKANG stores will be completed.

The opening of East China operations center is an important step for AOKANG international integration line.

In addition, the company has begun to work through fans, layout AOK MART, join hands with Skech to create a whole category of footwear industry Kingdom, strengthen the supply chain, and jointly layout all channels of retail, seamless docking new retail formats.

"People do not win at the starting line, but win at the turning point."

Wang Zhentao, chairman of AOKANG international, said: for Chinese manufacturing enterprises, the pformation of intelligent manufacturing led by the "Internet +" era is the turning point of the manufacturing industry.

More interesting reports, please pay attention to the world clothing shoes and hats net.