CONVERSE Launched A Joint Venture With Edison Chan

People are not in the river, but the rivers and lakes have always had his legend.

It may be appropriate to put this sentence on Edison Chan.

He did not appear in front of the camera for a long time. It appeared in a rather weird short film - the ancient costume, the special music and the scintillation scintillation. It was filled with the chivalric ghost painting style of Hongkong in the last 80 to 90s.

If it weren't for the forwarding of Converse China official, it would be hard for you to think of this as an advertising film for CONVERSE's new shoes.

As an actor, Edison Chan has been out of the entertainment circle for many years.

What he sees is his current identity as well as his topic.

This advertising film is for

and

Edison Chan is the director of CLOT.

According to the two sides, this Chinese style One Star sneakers are black and white with the concept of "Yin Yang" in oriental culture. Besides the Yin and Yang eight diagrams, the most notable thing is the famous phrase "ancient scholars for themselves, today's scholars".

Edison Chan wears Converse

Converse and CLOT sneakers

Converse and CLOT sneakers

According to the world clothing shoes and hats net, the brand seems to enjoy the Chinese elements.

Compared with the limited amount of Chinese style spring festival that Nike and Adidas have introduced before, CONVERSE's joint shoes are not so difficult to accept from color matching or design.

According to official understanding, we hope to attract young people with "swordsman complex" by using this kind of tidal shoes which combine eastern traditional ideology and street culture.

Before the launch of the official website in September 19th, the early sale of No. 13 in Edison Chan Chao shop Juice has already lined up a large number of fans.

Nike's Chinese sports shoes

Nike's Chinese sports shoes

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CONVERSE's joint name obviously wants to create some topics and concerns.

Especially in the field of tidal current, this eraser can maintain commercial growth.

According to Nike's latest 2017 fiscal year fourth quarter earnings report, its revenue growth reached 10%, more than 7% of Nike.

To maintain this momentum, it is still crucial to maintain the insight into youth culture at all times.

CONVERSE, which started large-scale brand pformation this year, replaced its original brand logo in July.

In the main brand logo, "Converse" is inlaid with a star's letter "O" missing. Instead, the stars and arrows appear on the top of "Coverse".

In fact, the logo was used in the 70s of last century, which is also the golden age of CONVERSE in young street culture.

"We hope that this arrowhead can represent our glorious history and express that we are moving forward with the times," said CONVERSE vice president Adam Cohn.

Converse replace logo

The creation of explosive money, tide cards, stars and designers, as well as creating a retro and fashionable image on the social network, has become a way of "advancing with the times" of CONVERSE.

For example, its marketing in this year's US opening season is the series of reality shows that are starred by popular stars on Twitter, as well as the 00 actress Millie Bobby Brown to launch a "school expression pack".

More interesting reports, please pay attention to the world clothing shoes and hats net.