Double 11 Coming, 21 Kinds Of Business Skills That Physical Stores Must Learn.

According to the world clothing shoes and hats net

If a store wants to do business well, it must emphasize skills.

Shopping Festival! Why is there another name for this festival?

"That is, regret after buying.

Many traditional clothing stores do not know how to use this holiday, so today we want to share with you the successful experience of others.

1, opening a clothing store is for the sake of serving the society, and the reward of service is profit.

If there is no profit, it means that the service to the society is not enough. Therefore, as long as the service is perfect, there will be profit.

2, do not keep looking at customers.

Don't get entangled.

Customers should be allowed to shop in a relaxed way, or customers will stay away from them.

3, the location is better than the size of the store.

The quality of clothes is more important than the quality of the place.

Even small shops, they can compete with big stores as long as they can provide good clothing that customers love.

4, the orderly arrangement of clothing is not necessarily good for clothing stores; rather, chaotic shops often have customers.

No matter how the storefront is, customers should feel that they are rich in clothing and are free to choose.

However, to enrich the types of clothing, we must follow the local customs and habits and the class of customers.

5, treat the trading objects as their relatives.

Whether customers can support can determine the rise and fall of stores.

This is the interpersonal relationship now emphasized.

If we regard customers as our own people, we will get the favor and support from customers.

Therefore, we should sincerely understand the customers and correctly grasp all kinds of practical situations.

6, pre sale flattery is not as good as after-sale service.

This is the rule of making permanent customers.

The success or failure of a clothing store depends on the ability to make the first customer a regular customer.

It all depends on whether you have perfect after-sale service and tools to establish long-term relationships with customers, such as kelp mall, which we are talking about.

7, take the blame of the customer as the voice of the Buddha, and accept whatever is blamed.

"Listening to customers' opinions is the key that Mr. Matsushita emphasized to employees. After listening, we should act immediately.

This is absolutely necessary for a good clothing store.

8, there is no need to worry about the shortage of funds.

Even if there is enough money, there can be no good clothing store without credit.

It's just that credit is more important than everything, and that doesn't mean that money is not important.

9, procurement should be stable and simplified.

This is the foundation for a thriving clothing store.

This is related to the rationalization of the circulation market, and therefore is also the responsibility of the manufacturer or wholesaler. However, in the store, it is possible to make a planned purchase to achieve the rationalization purpose, but before making the designated purchase, the sales plan must be worked out before the profit plan is formulated before facing the sales plan.

10, customers who spend one yuan and customers who spend one hundred yuan are the same for clothing stores.

11, do not force sales.

Instead of selling clothes that customers like, they sell clothes that are good for customers. This is what Panasonic calls "buyers who want to be customers".

Consider what clothes are helpful to customers, but also consider their hobbies.

12, we need more working capital.

One hundred yuan of funds pferred to ten times, it turned into one thousand yuan.

This is to speed up the turnover of total capital, to achieve less capital and to open clothing stores.

13, when customers come to return goods, they are more friendly than before.

No matter what happens, don't put on a face of unhappiness to customers. This is the basic attitude of businessmen.

With this principle, good goodwill can be established.

Of course, we must avoid the possibility of return.

14, in the face of the customer's face to blame the salesperson, or husband and wife quarrel, is to drive away the customer's "magic formula".

Let customers see the boss rebuke, quarrel scenes, will make him feel sick.

But many bosses often commit this taboo.

15, selling good clothes in a clothing store is a good thing.

It is a good thing to advertise good clothes.

That is, the customer has a potential need, but if he does not receive the correct information, he is still unable to meet his needs.

Advertising is the right and fast way to provide clothing information to customers; this is also the obligation of enterprises to customers.

16, "if I do not engage in such sales, society will not be able to function satisfactorily".

This requires a firm belief and sense of responsibility.

To fully recognize the mission of the enterprise to the society, we can have full confidence and do our own clothing store for the purpose of earning Commission.

17, be familiar with clothing wholesalers.

But if you have a legitimate request, you should say it without being polite.

Wholesalers and stores will put forward strict conditions when purchasing, but they must take the principle of "coexistence and common prosperity" as the principle.

For example, when wholesalers want to reduce prices, do not bargain on one side: they should negotiate with each other and come up with countermeasures to reduce prices.

Whether it is a manufacturer or a store, without the cooperation of wholesalers, business can not thrive.

18, even if the gift is just a piece of paper, the customer will be happy.

If there is no gift, it will be presented to the customer with a smile.

Getting a little small gift will also be happy, which is the nuances of human feelings.

But if it keeps being so uniform, it will lose its original charm and weaken its sales force.

Therefore, to maintain freshness all the time, the safest way is to smile and smile.

19, we should constantly innovate and beautify the display of clothing, which is one of the secrets to attract customers to come.

This will make shops more attractive.

Today's stores should change the form of "shops" and become crowds' crowds' squares.

20, clothing sold out of stock is equivalent to neglecting customers.

It is also a shop's inadvertent negligence, which should be solemnly apologized.

And said, "we will send it to our home as soon as possible."

Remember to leave the address of the customer.

This kind of follow - up remedial action is taken for granted, but there are a lot of shops that ignore it.

Whether the accumulation of such efforts on weekdays will result in a great gap in the results of operation.

21, strictly abide by the price.

Price cuts will cause confusion and unhappiness and damage credit.

The price of a bargain is reduced, and the customers who do not bargain are sold at a high price. This behavior is very unfair to customers.

No matter what kind of customers, we must unify the price.

It is an ideal and proper way of business to give back to customers after making reasonable profits from customers and then improving them by means of after-sales service and quality improvement.

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