Build A Factory Directly Marketing Professional Market, Wenzhou Railway Station, South Garment City

Recently,

More than 100 men's clothing enterprises settled in early March this year.

After that, no matter in terms of efficiency or pformation and development, they have achieved good results. This undoubtedly benefits from the Ouhai Garment Industry Association building Wenzhou's largest men's clothing factory direct platform, a new mode of tug of heating.

5 hours after opening, over 10000 pieces.

Embrace mode to attract foreign businessmen

This order will be held for three days. The garment factory has more than 100 men's clothing factory outlets on the four or five floor of the garment city. It has prepared a large number of samples for spring and summer in 2019, and will be available in 2018 and autumn and winter, so that men's wholesalers from all over the country can choose to buy them.

South clothing city of WenZhou Railway Station is located in Ningbo Road, Ouhai District, with a total construction area of 180 thousand square meters.

The mall and WenZhou South Railway Station are only 5 minutes away from each other, and only 3.1 km away from the Pan Bridge Logistics Park. With the support of the southern business district, the commercial market has obvious advantages of passenger flow, logistics and pportation.

Zhan Nan garment city is a modern trading center according to the modern market planning. Each level is equipped with escalators and elevators. There are two escalators that go directly to the four or five floor. It is very stylish, and the blocks are hollow and pparent.

The morning ceremony has just ended. It is located on the four floor of the shopping mall. The "Hunter's clothing", which professionally makes men's accessories such as ties, bow ties and scarves, has signed an order for more than 500 ties with merchants.

Xiao pan, a shop assistant of the factory, said that the company would invite more than ten old customers to pick up the goods in the exhibition hall of the new product, and expects to receive more orders in the next few days.

Mr. Zhou arrived in Hangzhou early in the morning to pick up the new spring and summer new year in 2019. When the reporter saw him, he was selecting goods in the exhibition hall of the Monmouth factory shop in Zhejiang Longfeng Clothing Co., Ltd.

He said he had been in the clothing business for more than 20 years, and had worked with several garment manufacturers in Wenzhou. But in the past, every time she came to Wenzhou to pick and order goods, she had to run several factories in Ouhai and Ruian.

"It used to take 35 days, and a week at most.

Order now, and make it up to two days.

The cost is saved.

The company's sales staff said that from 10 a.m. to 3 p.m., the number of orders was over 10000, and the next two days are expected to be even more popular.

According to Zhang Guangrong, President of Ouhai garment industry association, the four or five layer of WenZhou Railway Station South garment city has gathered more than 100 professional men's clothing factory outlets in Wenzhou, ranging from high-end suits to necktie accessories, from casual clothes to business jackets, covering men's clothing of all categories for one-stop shopping by buyers.

On the morning of that day, several stores of Wenzhou junchi Clothing Co., Ltd. also came to several foreign merchants who ordered them. They praised the practice of setting up stores in the market.

Liang Yilei, the person in charge of the company, said that for this order, customers would be able to get the goods. The enterprise began preparations for over a month in advance, and prepared thousands of sets of spot goods, and developed more than 70 varieties of spring and summer products for customers to choose from in 2019.

Bylon, director of brand operation of men's pants factory store, told reporters that WenZhou Railway Station's South garment city adopts the business mode of "front shop and factory". Buyers can directly face manufacturers, not only eliminating the difference between middlemen, but also allowing buyers to get more personalized service. "Bylon,"

"After entering the mall, the mode of" front shop and factory "attracts many unfamiliar strangers.

Although the list of some wholesalers is relatively small, but because of the large number of pieced together, even more than the OEM production orders.

Design, quality shoulder to shoulder Milan Europe

Previously, they could only "dress for others".

All along, Wenzhou's men's wear is a gold card in the whole country. Whether it's style design or manufacturing process, it has a good reputation in the industry. Wholesalers from all over the country have come to Wenzhou to order.

Among them, Ouhai occupies a large part of the city's men's clothing production enterprises.

"According to our industry, clothing production in Ouhai can match Milan and Florence in Europe.

And this is indeed the case.

Zhang Guangrong, President of the Ouhai garment industry association, said that Ouhai's men's clothing enterprises have strong production capacity. Many factories are processing for some foreign brands such as Zegna, Armani, boss, and other famous brands such as Shan Shan, YOUNGOR, Luo Meng and Taiping bird.

However, before joining the WenZhou Railway Station in the South clothing city, these men's clothing manufacturers with professional design team and advanced production technology have been "dressing for others" and unable to start their own brand.

There are many disadvantages in the way of OEM.

"Because large enterprises often have large orders, we have also formed a mass production operation to suit the requirements of the other party. We have to do 300 things below.

However, large orders also mean high risks, great pressure on capital turnover and low market flexibility.

Liu Rong, vice president of Ouhai garment industry association, said.

"No professional men's clothing factory directly operated in the market was once a major injury to the men's clothing industry in Wenzhou."

Su Liling, Secretary General of the Ouhai garment industry association, said that most of the production enterprises were alone, with poor information and low sensitivity to the market.

Su Liling, for example, said that because of the relatively scattered clothing enterprises in Ouhai and the inconvenience of pportation, many local wholesalers complained that they could not find the location of the factory when they spent hundreds of yuan in fees.

For this reason, the association has been considering building a platform for communication between manufacturers and purchasers.

Determined to change the business model

Ouhai clothing association takes the lead to build platform

In July last year, the Ouhai Clothing Industry Association learned that after the construction of the South garment city, it was attracting investment, which is in line with the assumption that Ouhai garment industry will create a direct market for men's clothing factories.

The Association convened the heads of more than 40 enterprises and rushed to the South garment city to further investigate.

The advantages of Zhan Nan clothing city immediately attracted these men's clothing enterprises:

First, the geographical location is superior, the shopping mall is close to the WenZhou South Railway Station, only ten minutes' distance from the Pan Bridge Logistics Center, and the market conditions of the railway WenZhou South Railway Station are surrounded by the time, the land, the people and the people. In the region, the elephant City and the Dragon Trade City have successively opened, and the business circle is growing. Two, the shopping arcade is located in the new high speed rail area of Ouhai. It is the golden area that Ouhai district government has been pushing to build. Three, the market itself is giving preferential treatment to the business owners.

Subsequently, the Ouhai garment industry association mobilized in the whole city, and got the response from Lucheng, Longwan, Ruian, Yongjia, Pingyang, Cangnan and garment enterprises in foreign countries. In less than 1 months, 100 men's clothing enterprises registered.

There are many leading enterprises such as leopard head, Vancini, Vegas, hegemonist, slave gentry, east lion Tony, new Verma, Jun faction, San Ma Dan Nu and other industries.

In March this year, the WenZhou Railway Station South garment city was opened to business owners. These enterprises concentrated on four floors and five floors of the shopping mall, and moved the factory's product exhibition hall to the shopping mall directly.

"Post shop and factory" promotes pformation and upgrading of enterprises

Men's products are faster, newer and cheaper.

Zhang Guangrong, President of the Ouhai garment industry association, said: "the former shop and factory mode" formed by the South garment market has completely changed the old and rigid mode of operation of the Ouhai men's clothing enterprises for many years, which has made the enterprises closer to purchasers and consumers, and the mode of operation is more flexible and diversified.

Xu Jianle, chairman of the Company Limited, told reporters that the high-tech intelligent cotton and clothing products made by the company had not been able to open up the market because of the lack of channels and platforms.

However, in the short half year after the opening of factory outlets in the South garment market, more than 40 new business customers have been added.

"Customers far away from Jilin, Hainan, Guiyang and other places have become our new customers through the market.

Moreover, the customer type has also increased the regional brand dealers and wholesalers from the original single large brands.

Shao Xianping, general manager of Wenzhou Nu Shen Clothing Co., Ltd., who has been running men's clothing for more than 20 years, told reporters that he also harvested nearly 50 completely unfamiliar new customers in this half year, and he suggested that the bigger change was that the enterprises began to turn to the small order production with large quantity and wide range, and the management style was more flexible, keeping pace with the market trend.

"In the past, 300 or fewer things were not done. A large list is a few months or even half a year.

But now because of the large number of small orders, our business mode has also been adjusted, such as spot ready, fast and small batch production, and the reaction to the market is very fast.

Hundreds of dozens of pieces can be picked up, and can be "quick return".

Delivery can be delivered in the shortest 4 days after receipt of order. "

In addition, Shao Xianping also mentioned that because buyers can directly deal with manufacturers, less in the past.

The middleman seeks to benefit from it, and the market price of the product can often be reduced by about 30%.

"Newer styles, cheaper prices, and increased cost performance are very conducive to the sale of products."

The first effect of "warm up in the league"

Promoting the benign development of Ouhai men's wear industry

In March of this year, the 2018 China International Clothing and Accessories Fair (spring) was held in Shanghai National Convention and Exhibition Center.

In order to expand the popularity of the South garment city of WenZhou Railway Station, the Ouhai apparel industry association organizes enterprises to join the exhibition.

Two months later, the South garment market "Factory Alliance 1000 order Festival", more than 3000 businessmen across the country to see the order, trading volume of more than 300 million yuan.

According to the rough statistics of Ouhai garment industry association,

Half a year after the formation of the men's clothing factory, the business revenue of most enterprises has increased to a certain extent, and the number of customers has increased by at least two digits.

The promotion of efficiency has also given Ouhai clothing enterprises great confidence. "Bryan" male trousers factory shop brand operation director Zhu Haoran said that a large number of small orders pieced together the obvious economic benefits of enterprises, also paved a new business development path, which gave him more energy to switch to the development and design of products.

"Convenient location, complete goods, high cost performance, strong design and production capacity......"

Zhang Guangrong said, at present, it is just the first step in the development of men's clothing factory direct market. The development idea of South WenZhou Railway Station is from men's factory to southern WenZhou Railway Station.

The city plays the leading role and deepens the exploration.

Directly facing the market customers, the factory has formed a new business model of direct selling, wholesale, OEM, wholesale and retail, and integration of factory and marketing for men's clothing, attracting customers from all over the country with the advantage of cheap and good quality.