Along The "One Belt And One Road" Layout Of Smart Textile Industry Chain

Ruyi intelligent chemical plant

Reporter: Qiu Yafu, chairman of the National People's Congress and chairman of the board of directors of Ruyi holding group.

In the past year, I have been leading the world's 70 thousand employees, and continue to work hard on Technology Textiles and fashion brands, and do well in the international development along the "one belt and one road".

In the face of the new development situation and test, if we want to achieve long-term development, we must focus on the main business of textile and clothing, further inherit the spirit of concentrating, dedicated and professional craftsmen, and adhere to the road of high quality development. I am determined to lead the new era of the happy people to be the messenger of the Silk Road in the new era.

Build 13 intelligent industrial bases

In 2018, it was an important year for Ruyi group to undergo many severe tests and lay a solid foundation for further development. Over the past year, in the face of the complex and grim world economic environment and the tremendous pressure of domestic economic downturn, Ruyi has been firmly committed to "technology textiles, fashion brands and green manufacturing", ahead of schedule, pragmatic and innovative, and all aspects of the work of the group have shown a good trend of contrarian development.

In particular, with the implementation of the "one belt and one way" initiative, we will actively participate in and benefit from it as a brand of national garment and textile. In recent years, Ruyi along the "belt and road" layout of the smart textile industry chain, invested 30 billion yuan, has built the world's leading large-scale technology textile intelligent manufacturing base.

Last year, from Shandong to Ningxia, from northern Xinjiang to southern Xinjiang, from China to Pakistan to Africa, 13 intelligent manufacturing industrial bases sprang up, 12000 children from all ethnic groups were employed and employed, and more than 8000 employees from friendly countries got jobs. Intelligent manufacturing and intelligent factories have fundamentally overturned the traditional textile production mode and become the first batch of demonstration bases for green manufacturing and intelligent manufacturing, leading the development direction of International Textile Science and technology manufacturing.

Going global through mergers and acquisitions

In January 31st, Shandong Ruyi holding group formally acquired the apparel and advanced fabric business of the company, including the world-renowned Lycra LYCRA brand.

Ruyi's achievements today lie in the courage to spanform. In fact, when the "made in China" is flooded with European and American markets, the Chinese textile industry is facing a situation of "the coming rain and wind is full of buildings".

Then, the formation of a brand with obvious competitive advantages may take several decades. When strong foreign brands occupy the market, it is a shortcut for us to expand into the global market by acquiring overseas brand and channel advantages through mergers and acquisitions, and expanding the market based on this.

Up to now, more than ten mergers and acquisitions have been completed, and more than 20 wholly owned and controlling subsidiaries have been established. The comprehensive competitiveness of China's textile and garment enterprises is first. Through these mergers and acquisitions, Ruyi has gradually grown into a fashion brand holding group based on technology textiles.

Fight an intelligent war

At present, Shandong ranks 16 in the world's top 100 high-end brand holding companies, ranking the top of China's textile and garment industry's overall competitiveness.

In the face of the new development situation and test, if we want to achieve long-term development, we must focus on the main business of textile and clothing, further inherit the spirit of concentrating, dedicated and professional craftsmen, and adhere to the road of high quality development. Return to high-tech textile enterprises with high-end positioning, high-end quality, high-end talent, high-end service, high-end price, high-end revenue and high technology support, reshape the corporate image and corporate culture of high quality development over the past 40 years.

At present, with the rapid development of the Internet, Ruyi is a leading enterprise in the textile and garment industry.

Since last year, Ruyi has conducted in-depth communication and cooperation with well-known Internet companies such as Jingdong, Alibaba, temple library and so on, laying a good foundation for the group to enter the era of "Internet +" in an all-round way.

In the new year, Ruyi will adhere to the strategy of "technology textile + fashion brand + Internet" to form three pillars of intelligent manufacturing, fashion brand and new retail mode.

We are all dreamers. I will lead all the willing people to work hard to fight a revolutionary war with the characteristic and close combination of practical, practical and Internet, and strive to build a world-renowned 100 billion fashion industry group.