UNIQLO Incorporated The Former Designer Of Hermes To Launch A Series Of Snapping Hotspots This Year.

If you enter "UniqloU" in search engine, it will automatically pop up "how to grab UniqloU series?"

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UniqloU has really become a "disaster" for UNIQLO.

Many people queued up in advance for this series, and because they can't buy it, they are annoyed. UniqloU can make the cheap foundation of UNIQLO become more fashionable.

With comfortable and easy to wear as the core concept of uniqo clothing, the most popular is the warm underwear series, the base clothing series, most consumers often choose underwear, socks, autumn pants will think of UNIQLO.

But there is an unusual moment every year for the loyal followers of UNIQLO.

Whenever UNIQLO sells the UniqloU series, the brand is pformed from a wooden old woman into a witty young girl, becoming the spokesperson of fashion in a flash.

Just like consumers rush to buy H&M and Adidas limited money overnight, UNIQLO sells UniqloU series, and the stores are full of voices. It is common for a designer to sell goods in a day.

UNIQLO advocates the brand concept of "service life" (walking out of the sexy fitting room to meet the technology company's UNIQLO), while the UniqloU series is the high-quality clothing of UNIQLO in both design and comfort.

UniqloU is the high-end design series of UNIQLO clothing in pursuit of superior quality, powerful function and fashion style.

In terms of fabric selection, they tend to be more functional, more sophisticated in design, more emphasis on originality and independence in design, while tailoring is the pursuit of innovation.

Therefore, UniqloU is the favorite brand of UNIQLO brand.

In the popular saying, UniqloU series is also a product of consumption upgrading.

The Herm ChristopheLemaire s designer, who advocates simple, neutral and real style, fits in with the Uniqlo which is a comfortable basic item. The official addition of the former promotes the latter's design and visual effects to another level.

The label of "UniqloXLemaire" has become an essential part of fashion circles.

After the two season of cooperation with UNIQLO, the former Herm s French designer ChristopheLemaire was simply led by UNIQLO and became the design director of the UniqloU series, which fixed the cooperation series and formed a strong French design team.

Lemaire's new U series, which was created in Paris, pays more attention to the "functional aesthetics" sports jacket. It is light and breathless, and has a fashionable tone with grayscale. The color also goes from the autumn and winter series of zouhong, Tibet blue and turmeric to the "special color system" with more spring breath, such as rusty red, indigo and pollen yellow.

Swimsuits and tights launched this season are likely to be a hot spot.

Not only is it the first time that UNIQLO sells swimsuits, but also in conventional vest one-piece and segmented bathing suits, the design of the bathing suits with shoulder designs is more unique. The fashionable shoulders show the most popular word collar elements, showing the clavicle to make women look elegant and sexy.

As a matter of fact, swimsuit has always been a field that all brands do not get involved in. It can be thought that this series of swimsuits is likely to become "slow and slow" products.

Last year, double 11, UNIQLO earned its eyeballs by selling "empty doors".

UNIQLO flagship store broke through one hundred million sales in a short time of two minutes and 53 seconds, once led the sales charts of all category businesses, and sold out all the activities in a few hours.

Behind the astonishing performance of double 11, it also shows the success of UNIQLO in hunger marketing.

Miss Shen duo, who participated in the purchase of double 11 UNIQLO in the past year, told the titanium media, "I had just brushed the UNIQLO just after 12 o'clock at night, and found that the clothes I wanted to buy were all broken. After I thought about it for ten minutes, I decided to go back and ask for the second best, and even the clothes that broke the code were out of stock.

Although I didn't get the clothes I wanted, the brand of UNIQLO was deeply remembered.

In addition to online marketing, offline cooperation is also an opportunity for UNIQLO to create brand influence. Among them, Herm s ChristopheLemaire and UNIQLO's co operative series are impressive.

Although the expensive Herm s has discouraged most consumers, UNIQLO invited Herm's s designer to incorporate his neutral and minimalist design into UNIQLO fashion.

The first "UniqloXLemaire" sold out in many styles, which laid the foundation for the formal in-depth cooperation between the two sides.

UNIQLO is an "alternative" in fast fashion brands. It has been working hard on its comfort and has been working hard to develop moisturizers and thermal fibers.

However, the design has always been the short board of UNIQLO. In order to make up for its lack of fashion, UNIQLO has adopted a clever way of cooperation, such as cooperating T-shirts with famous Japanese cartoonists, and even choosing singer PharrellWilliams for cooperative design.

In short, when UNIQLO launches cooperative funds, it often leads to a sales climax.

Of course, so far, the most classic cooperation case of UNIQLO is Lemaire, a French designer who has made a lot of money for UNIQLO. Now he formally joins UNIQLO design family, so that the clothing of "cabbage price" of UNIQLO is also injected into the design blood of "Hermes".

Mr. Ryui Masa, who reelected Japan's richest man for many years, is the founder of UNIQLO.

In his business philosophy, "comfort" is ranked first, which is a relatively scarce element in fast fashion brands, so "comfort" makes UNIQLO a special presence in fast fashion brands.

To complement the fashion spirit on the basis of comfort and cooperation is an important strategy for UNIQLO's success.

Under the tide of fashion brand shop, "cabbage price" UNIQLO has maintained an increase in sales performance. The underlying factors are indeed worth pondering.