Sitting On 9000 Stores, Copying Zara Is Now A Big Loss.

Now Wanda Plaza will basically see the Zara brand. According to Wanda's investment agreement for merchants, where the Wanda Plaza goes, the core brand will follow. Zara has always been the most loyal fan of Wanda.

Indeed, brands that sell clothes to all parts of the world are still very strong, and are also known as "fast fashion".

It is understood that Zara opened its first store in Spain, when the registered capital of the brand was only 30 euros, but Zara started in such a way. Within 5 years, it was widely known in Spain, and its stores gradually spread all over the world.

It is precisely because of Zara's "mixed head" that some Chinese people who want to make clothes have begun to "plagiarize", some have succeeded, others have suffered a great deal.

The most thorough possibility of learning Zara is the Chinese women's clothing brand "La Natsu Bell". This brand is very well-known in China's women's clothing industry, and its founder, Xing Jiaxing, is also very fashionable. She often adds French romantic fashion elements into her clothing brand.

It was because of his passion for French dress design that Xing Jiaxing became reluctant to stop after touching Zara and felt that this fast fashion development model was very new and popular among young people.

Therefore, Xing Jiaxing immediately changed his business strategy. In 2003, he abolished all agents' agency rights. Instead, he used the mode of Direct stores and implemented the "plagiarism" plan better.

At that time, because of the principle of "fast but not broken", clothes of La Natsu Bell's shop always walked on the front end of fashion, and it was very popular with young consumers.

At the beginning, La Natsu Bell's registered capital was only 500 thousand, but in order to better copy the Zara, it still needs a lot of money. Although La Natsu Bell's direct shop has been making money, it is still too difficult to earn money from the few stores to make the "Zara mode", and La Natsu Bell's opening rate is too slow.

However, Xing Jiaxing did not give up, but sought external investment, and in his efforts, he gained the investment of Lenovo.

Xing Jiaxing, who had money, immediately started a crazy expansion of La Natsu Bell's brand. It is understood that by the end of last year, the number of stores under La Natsu Bell has reached more than 9000, and all of them are direct stores. In ten years, the rent of more than 9000 stores has been increasing year by year, and there are also many competing brands on the Internet. Many brands abroad have entered the Chinese market directly.

Faced with these external pressures, La Natsu Bell still resisted.

Last year, La Natsu Bell released financial data, the first loss of 160 million, which is the price of crazy shop must be paid, after all, learned the Zara mode but did not learn its low-key, Zara has no more than 9000 stores in the world.

In the first quarter of 2019, La Natsu Bell shut down its more than 1800 stores, and changed the mode of direct operation to the mode of joining.

Compared with La Natsu Bell, the other one relies on the "plagiarism" Zara instead of being successful. It is the home of Hai Lan. Although it is said that the cost of plagiarism is payable annually, the current payment amount is not very high. Moreover, the Shanghai LAN family adopted the franchise mode early and pferred the risk to the franchisee, so it still gained 3 billion 400 million profit last year.

In the industry, La Natsu Bell eventually failed because of heavy marketing and light research and development, but simply "plagiarism". When Hai Lan's home began to increase R & D costs, La Natsu Bell had not changed much, and it was destined to be such an end.