Great! Uniqlo Was Robbed! Line Up, Drill Cabinet Door All Major Shopping Malls Are Spared!

On June 3, Uniqlo and KAWS jointly launched trendy clothes. In many UNIQLO stores, customers queued up overnight, ran into the store and fought for clothes. The popular co branded T-shirts in some stores are not only sold out, but also some customers have not let go of models.

By the time of press release, this series of Uniqlo e-commerce platform has been "off the shelf", and one of them has sold more than 30000 pieces. In the afternoon of the same day, UNIQLO replied to a reporter from Beijing Youth Daily that the number of listings of this series is commercial information, which is not convenient to disclose. Uniqlo will summarize the market conditions and make the next plan according to the specific needs.

Fans blocking the door and grabbing co branded T-shirts

Line up at daybreak; Can't wait for the roller shutter door to open completely and then go straight in; In the early morning of June 3, Uniqlo and KAWS jointly launched a series of T-shirts, which triggered a frenzy across the country and exploded social media.

In the online flash sale scene, the reporter noticed that the Uniqlo store is completely a dish market state: some people carry T-shirts in piles, regardless of the size; Someone rushed to the store and almost collapsed the shelves; Someone directly stood on the shelf to remove the arm of the dummy model in order to take off the T-shirt on it; Someone directly fights for clothes; Even more, some customers crushed rolling shutter doors, shelves and dummy models. This scene of "looting" made many passers-by think that Uniqlo was free today. Some netizens said that they saw an aunt pick up two clothes and leave at the scene of looting, and when stopped, they said that "they didn't want to pay for their looting".

Official flagship store with a single model selling more than 30000 pieces has been taken off the shelves

The reporter contacted some Uniqlo stores in Beijing, some of which said they had sold out, and a few of which said they were not complete in style, with a small number still on sale.

In the official flagship store of Uniqlo on the e-commerce platform, although the information about the listing and purchase method of the co branded T-shirt is still displayed on the home page, each product page of the co branded T-shirt shows "the product has been taken off the shelf". The reporter of the Beijing Youth Daily noticed that before being taken off the shelves, some T-shirts had sold more than 30000 pieces, and thousands of others had been sold. The product was sold from 0:00 on June 3. Uniqlo requires that some goods can only be purchased two pieces per ID, and the sales period is from June 3 to 9.

The reporter learned that this is the sixth season of UT jointly launched by Uniqlo and New York contemporary artist KAWS, which combines KAWS' classic COMPANION and BFF characters, plus the XX eye design of the signboard, full of fun. KAWS is an American graffiti artist whose works were sold for 115.9 million Hong Kong dollars in the 2019 Sotheby's Spring Auction in Hong Kong. This season's new co branded series UT is featured from a wide range of sculptures and art works from the early days of KAWS' creative career to the present, including 12 adult clothes, 6 children's clothes and 3 canvas bags.

Second hand platform bid doubled

However, some netizens said that the co branding of this model was so popular, mainly because there were scalpers hoarding goods. Some netizens said that the people queuing up at Uniqlo when they went shopping were all uncles and aunts; Some people who buy more than one T-shirt take clothes of the same style and size, not for their own use. On the second-hand goods platform, the co branded T-shirt and cloth bag have been sold by many people. By the time of press release, the price of T-shirt was 99 yuan, and the highest price was 199 yuan.

Netizen comments

UNIQLO x KAWS last joint name

Fight and push for this co branded item

Is it true?