Nanchong: Industry + Tourism Millennium, Silk Is Shining.

More than 3000 years ago, the world-famous Shu Brocade was woven from the brocade looms of Shu Brocade flower house. At that time, the principle of brocade has been used so far, and the wisdom of the ancients is very clear. "Entering the China silk and Silk Museum in egal, all kinds of jacquard looms, ancient silk production processes, and the development history of Nanchong silk in different times can help visitors to wear the silk culture for more than a thousand years.

In recent years, the silk spinning enterprises in Jialing district have taken a series of measures, such as technological transformation, expansion, market expansion and brand cultivation, in the excavation of silk culture and industrial tourism, so that Jialing silk has won a place in the international and domestic markets. In the first half of this year, 19 silk spinning and garment enterprises above Designated Size realized output value of 5 billion 926 million yuan, an increase of 16% over the same period last year.

A innovation is the technological transformation, expansion and upgrading of quality and efficiency.

Adjust the structure, create brand, promote upgrading, and scientific and technological innovation helps to maintain a strong momentum of development in textile and agel enterprises.

The development of Sichuan Shuncheng Textile Co., Ltd. has been stable. In the words of Zhao Yanhui, chairman of the company, it is self innovation and alliance development, which enables enterprises to have the ability to cope with risks.

In 1998, Shun Cheng textile was established in the early stage, specializing in silk trade. In 2003, the company began to switch to trade and production. In 2006, Shun Cheng textile as the first batch of enterprises in the Jialing Industrial Concentration Area, its silk and satin production ranks among the top three in the country, and exports rank the top five in the country.

In 2008, the global financial crisis broke out, the European and American markets were rapidly depressed, and many industries were hit hard. Shuncheng textile had escaped, but Zhao Yanhui realized that only by relying on a single enterprise alone, it would be hard to avoid losing power. Therefore, Zhao Yanhui and the management of the company unanimously decided to introduce famous enterprises, upgrade and restructure, and take the road of the development of the industry alliance.

In 2011, the company reached a cooperation agreement with the gold Fuchun Group Co., Ltd. and Hangzhou silk dress Co., Ltd., mainly engaged in R & D, production and sales of silk fabrics, garments, Shu painted silk products and bedding. At the same time, the introduction of advanced rapier looms in China has increased the production efficiency to four times. The quality of the silk fabrics produced is higher and the application is more extensive than before. At present, the leading products of the company include nine kinds of jacquard silk and more than 30 kinds of silk products. Its product technology and quality level are in the leading position among domestic counterparts. In addition, Shun Cheng textile has also completed the trademark authentication of "big Silk Road", "silk all Shun Cheng", "Sanlu head card", "C2" and "Tongxin edge", so as to further enhance the visibility of enterprises.

In recent years, Zhao Yanhui has also led the company to participate in 16 national, provincial and municipal technological R & D projects and 2 patent inventions, thus laying a technological support for the sustainable development of enterprises.

In 2015, the company completed the transformation and upgrading. The annual sales volume of silk fabrics increased from 1 million meters in 2006 to tens of millions of meters now. Clothing and apparel increased from zero start in 2006 to 15 million now. Sales revenue increased from about 10000000 yuan in 2006 to 500 million yuan now.

With the advantages of scale and cost, and stable cooperation in the domestic market, Shun Cheng textile industry has maintained a strong momentum of development. In the first half of this year, Shun Cheng textile realized sales revenue of 210 million yuan, and turned over 2 million 415 thousand yuan in taxes.

Eger as the first investment attraction enterprise in Jialing District, has experienced many magnificent turns since its development.

"Initially, our company only made foreign trade, mainly to Switzerland, Germany, the United States and other countries to produce curtains, scarves and other products." Wang Yiguo, director of production at agel company, recalled that in 1993, enterprises seized the opportunity of restructuring and reorganizing enterprises in Nanchong, and bought the weaving equipment of bankrupt enterprises everywhere, attracting laid-off artisans, and making use of relatively cheap labor costs, sufficient raw materials and the advantages of a complete industrial chain to produce mass of silk fabrics. In just three years, the company's products have expanded to Europe and the United States and India, Brazil and other international markets. In 1998, the company's export earnings amounted to US $10 million.

In 2008, the global financial crisis swept over, resulting in the tightening of foreign market demand. The silk industry faced with multiple pressures such as the export tax rebate reduction and production factor prices rising constantly, and the company encountered unprecedented difficulties. How to break the wind and break the waves and continue to be brilliant? After repeated argumentation, the management has decided to go out of the way of structural innovation, brand building and upgrading of science and technology.

At this time, Zhang Hecai, chairman of the company, went abroad to investigate and found that the wide width and high density jacquard fabrics were popular in the market. The fabric can be up to 3.4 meters wide, more than two times the traditional silk fabric, and has a higher density, thicker fabric and larger patterns. At that time, the width of silk was 800 yuan per metre, sixteen times that of ordinary fabrics.

After returning home, Zhang Hecai set up an internal R & D team to achieve the transformation of scientific and technological achievements. After repeated experiments, the company developed 27 new technologies, new products and new technology in 2005. In China, Mr. Fu produced a wide range of high density jacquard fabrics, filling the gap of China's high-grade silk family textiles.

In 2009, after many investigations, the company purchased 260 sets of sets of international advanced level Italy wide rapier looms, French computer design system, Spanish precision printing machine, etc., and realized weaving shuttleless and printing and dyeing digitalization, which made the traditional manufacturing quickly upgraded and the capacity increased significantly. Since 2009, the company's output value, sales revenue and tax have increased by 15% to 20% per year for three consecutive years.

B culture for soul industrial tourism arises at the historic moment

With the appearance of China silk and Silk Museum, Shu painting culture museum and national costume museum, it brings a lot of tourism revenue to silk enterprises.

In August 22nd, a group of tourists from Guang'an, Chengdu and other places went to the China silk and Silk Museum in egal, Jialing district. They enjoyed the exquisite dragon robes and the looms of the world. They learned the connection between silk and Chinese characters, silk and four great inventions. From the exhibition hall of sericulture, silk reeling, weaving and garment making, we feel that silk culture has a long history.

"In 2013, we actively responded to the initiative of" one belt and one road "and started to build the silk culture museum with the ancient Silk Road. While inheriting silk culture, we also played the card of industrial tourism. According to Wang Yiguo, from 2013, the company invested about 2000000 yuan in the process of inheriting silk culture to restore the loom of the Han Tomb of the old official hill in Chengdu more than 2000 years ago. In the past 6 years, in order to reappear the weaving technology at that time, the technical backbone and more than ten workers in the enterprise were engaged in loom recovery. In 2015, significant progress was made. The loom is expected to be displayed in front of tourists during this year's national day.

According to statistics, since the opening of China silk and Silk Museum in 2015, more than 50 tourists have been received, and sales revenue has reached more than 8000 yuan, which has gone out of a new way of industrial tourism.

Come to the "Shu painting culture museum" and "national costume museum" located in Sichuan Shuncheng Textile Co., Ltd., a strong culture of Shu painting is coming. Tracing back to the source, main features and ethnic costumes of Shu painting, visitors are also amazed at the sight of tourists.

"Shu painting culture" has a long history and is a unique silk painting technology in Nanchong. As a silk spinning and garment enterprise, we have the responsibility to let this culture be inherited and developed. Since 2014, our company has invested tens of millions of yuan to establish a museum of painting culture and national costume. Wang Shangxue, general manager of Sichuan Shuncheng Textile Co., Ltd. introduced that Shu painting is a silk product formed after eight processes, such as dyeing, cooking, painting and steaming. It is rich in color and unique, and is widely used in bedding, clothing, clothing and daily necessities.

In order to get rid of the traditional sales mode, Shuncheng textile has made large-scale production of Shu painted products to meet the expanding market demand. Next, the company will combine cultural tourism industry, vigorously develop cultural tourism products, enlarge and strengthen the culture industry of Shu painting, and promote the promotion of fashion clothing.

C is developing to gradually improve the industrial chain.

From cocoons to silk, as a traditional industrial chain that runs through agriculture, industry and commerce, farmers, enterprises and many other parties benefit from it.

Speaking of the development of silk textile industry, we must mention the sericulture industry. To ensure the supply of raw silk materials, Nanchong Yinhai silk Co., Ltd. has made active exploration two years ago.

In the 2016 and 2017 years, the cocoon price fluctuated greatly, which brought a great influence to the growing Yinhai silk. In the face of the difficult supply of raw materials, the management of the company immediately visited Mianyang and the south. It was found that the establishment of sericulture base can not only stabilize the supply of raw materials, but also help farmers increase their incomes and become rich.

In February 2017, with the help of poverty alleviation, Yinhai silk invested nearly 10 million yuan, and transferred more than 2500 mu of land in the new Miao village, Mazhen village, hexingzui village, new temple village and chalk Hill Village in Jialing district. The quality silkworm mulberry garden was set up, and the fruit mulberry garden of 2000 mu was transferred to establish the mulberry leaf (silkworm) comprehensive utilization demonstration garden. "Silkworm farmers can not only collect land rent, but also earn income from work. In addition, we rent free land to the needy families for free, so that they can earn extra income. Peng Wei, director of Yinhai silk office, said that last year, the base began to raise silkworms, raising over 100 pieces and expanding to more than 1000 this year. Today, the sericulture farmers are busy keeping silkworms in addition to maintaining and managing the mulberry fields in winter. They are busy making silkworms from 4 to November, and they earn money all the year round. At present, more than 800 households are involved in the construction of sericultural industrial base, and the annual household income has increased by more than 10000 yuan.

"Next, we will continue to expand the scale of sericulture base so as to continuously meet the needs of raw materials of our enterprises." Peng Wei said that at present, the company is working with mercury home textiles and fuanna to develop flat cocoon and golden cocoon technology to improve cocoons and even silk quality. In April this year, Yinhai silk set up a workstation for academicians (experts), and at the same time, in collaboration with the Institute of silkworm research, the Provincial Academy of Agricultural Sciences, we started the diversified research and development of silk resources, so as to enhance the cocoon industry through sericulture base and realize the diversified planting of sericulture.

From cocoon to silk, it is a traditional industrial chain running through agriculture, industry and commerce, involving many fields such as farmers, enterprises, commerce and so on.

While developing silkworm breeding base and producing silk quilts, Yinhai silk has opened up sales channels through TV shopping, electricity suppliers and physical stores. From 1 to July this year, only the TV shopping channel, the company realized sales revenue of more than 500 yuan.

The amount of silk used in Shuncheng spinning is more than 600 tons per year. Due to the shortage of local supply, more than 80% of raw materials are purchased from Guangxi and Yunnan. "This year, we plan to build an intelligent and intensive sericulture base, and increase the R & D and promotion of cultural and creative products." Zhao Yanhui said.

As a "big brother" in the silk industry, egel has also expanded the international and domestic market. At present, the company's products have expanded to 40 countries such as the United States, Canada, Germany and so on, and have established hundreds of sales outlets in the European and American markets. It has established a stable cooperative relationship with more than 80 customers in Beijing, Shanghai and other places, with a market share of over 40%.

"At present, we are actively expanding the domestic market, and this year we have increased 3 direct selling points in the country. Next, we plan to establish 100 outlets in the country." Wang Yiguo said.