Avoid Excessive Discount On Clothing Store Operation, And Cultivate Repeat Customers Is The Key.

The usual way of clothing store operation is discount activities, but too many discounts are not the key to solving the problem of store business depression. We want to keep the store business booming and have to train repeat customers. Indeed, many people came to the store to buy clothes during the discount activities, but almost no one came to the end of the event. Consumers are not stupid and not cheap. Do I still come? Of course not! So clothing store management is the key to cultivating repeat customers. So how to train repeat customers? How to increase repeat customers? Today Xiaobian will share some skills.

Clothing stores cultivate repeat customers' skills. 1, greeting customers is like greeting their guests.

A customer waited for 30 seconds or 40 seconds, but often felt that he had been waiting for 3 or 4 minutes. When neglected, it will feel that time is slow. Instant greeting will reduce the pressure of customers due to waiting. Friendly greetings can help customers relax psychological pressure in unfamiliar environment and make service work smoothly.

Therefore, you should ask the service staff to provide instant greetings, conversation and request loud voice to customers when they enter the store.

　 　 Skills of training repeat customers in clothing stores 2, treat the "repeat customers" well and treat them better.

Consumers are likely to be "head customers" or "repeat customers". If we want to occupy the market, we must attract "return customers". "Repeat customers" start with "head customers". There is no "return customer", which means there is no "repeat customer", but "head customer" is not necessarily a "repeat customer".

Everyone likes to hear other people's sincere compliments. He can give compliments to customers in seconds. It can effectively increase mutual friendship with customers. Making yourself a habit of praise will soon change your relationship. Establish a harmonious and pleasant atmosphere of service and service.

　　 Skills of training repeat customers in clothing stores 3, word of mouth is the best advertising effect.

The "word of mouth" advertisement featuring "reputation and enthusiasm" and "high quality products and services" is suitable for any store. Good word of mouth can be transmitted ten to ten, and only good word of mouth can open up new sources of tourists. Only in this way can more "head customers" become "repeat customers". In short, whether guests turn back is that your service lies in your know-how and marketing art.

　　 Skills of training repeat customers in clothing stores 4, people like to associate with familiar people.

As an employee of a store, try to familiarise yourself with others and make the store familiar.

Keep in mind the guest's name, understand the taboo of guests, memorize the guests' taboo and hobbies, especially some "return visitors". When customers go shopping again, the familiar people and environment will make guests feel a sense of intimacy and become loyal customers.

　 　 Skills of training repeat customers in clothing stores 5. Smile is essential

As the saying goes, "without a smile, you can't say that you have a complete work dress." or, as a cynic says, "smile and smile make people want to know what you want to do." But more importantly, it tells customers that they have come to the right place and are in a friendly environment.

The above is a few tips on how to cultivate repeat customers in clothing store management, hoping to be helpful to your bosses.