Suning Scene Members Add New Super Family:12 Rights To Cover Family Consumption.
Suning Super Family members have fully disclosed their 12 board contents. It is reported that the card was started from double 11.
According to Suning's side, there are two big differences between Super Family and other members of the market: one card can be used by the whole family, and a gift box with physical objects.
According to the media, Super Family is a scene member based on the concept of "home". The Su Ningquan scene service capability was mobilized to meet the needs of different family members. For example, the physical blind box Super Box, there are four series for users to choose: meet the family clean series, meet the family taste buds of the star chef series, meet the health needs of the vitality series and meet the needs of home beauty family series.
It is reported that diversity, multi-level and full coverage are the unique characteristics of Super Family. In addition to the 12 major franchises, Suning also joined sports, mother and baby, entertainment and other scenes.
"When designing this member product, we hope to reach every member of the family." Suning relevant person in charge said: "for example, mother, she used more likely to be shopping, then family members have shopping rebates; dad may like sports, we have gift tickets; for children, we provide free amusement parks, movies and so on."
Super Family compared with ordinary Super members, a member covered at least 3 family members, expanding the traffic base and deep binding with Suning scenes.
Suning relevant responsible person said that the family card is just a prototype of the scene members, and more service scenarios will be added in the future.
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