Luxury Brand Michael Kors Official Publicity Asia Pacific Spokesperson Wu Lei

It is understood that in October last year, Michael kors officially declared Wu Lei to be the spokesperson of the brand in Greater China and the first man to speak for him. Recently, the official micro blog of Michael kors once again announced that Wu Lei is the spokesperson of the brand in Asia Pacific region, and the cooperation between the two sides has been further upgraded.

It can be seen that Michael kors is very optimistic about Wu Lei. In addition to the promotion of his endorsement, Michael kors also released the "Lei Lei Lei Xin" capsule series jointly designed with Wu Lei, and invited the super popular contract author Qingting of "quick look cartoon" to create a specific cartoon image for Wu Lei according to the commercial films taken on camera.

From August 2020, the flagship store of "Michael's" and "Michael's flagship store" will be put on sale in the Michael's flagship store in Shanghai from August, 2020.

In the same period of last year, Michael kors reported a loss of $2.701 billion for the company's parent company.

However, it can be seen from the report that the development signs of the company in the Chinese market are relatively better and the recovery trend is significant. The results of Versace and Jimmy Choo brands have returned to the same period in 2019 between April and June.

Since the outbreak of the epidemic, China, as the first market to recover, has been favored by many brands, including luxury brand Michael kors. This time, there are signs of upgrading Wu Lei's identity as spokesperson of Asia Pacific region.

It is reported that the "Lei Lei Xin" capsule series to be launched by Michael kors and Wu Lei is inspired by Wu Lei from a large number of fan letters. Wu Lei said: "this capsule series is a feedback for fans, thank them for their greetings and concerns in their letters every day. For me, writing a letter means sending good wishes and conveying pleasant feelings, which is what I want to express in these products. "

"Leileileixin" capsule series is unique. For the first time, envelope elements are integrated into MK classic design gene, which symbolizes the two-way bond between Wu Lei and fans. In addition, the products in this series are rich and diverse, including hats, ready-made clothes, bags, etc., and decorated with highly recognizable MK logo, Wu Lei's handwriting and signature small envelope printing.

As a new generation of actors, Wu Lei is deeply loved by the public, and has appeared in the public field of vision since childhood. His positive image has already penetrated into the hearts of the audience.

Patrick Lee, President of Capri Asia Pacific, said: "Wu Lei's healthy and positive image and his optimistic and fearless attitude to life are in line with the brand's modern and fashionable lifestyle. I believe that he will have more wonderful fashion performances and pass on the brand spirit of Michael kors to more young jet setters in Asia. "