Frankfurt Exhibition Group To Resume Fabric And Clothing Exhibition

Following the successful restart of exhibition business in China, Messe Frankfurt has resumed offline exhibitions in Japan and France. Under the premise of strictly implementing the hygiene and epidemic prevention standards, the offline exhibitions of beauty world Japan Fukuoka and TEXWORLD evolution showroom Paris were successfully held, which provided an opportunity for face-to-face communication. In Germany, in the face of a series of impacts brought by the new epidemic, Frankfurt exhibition group connects the global market in the form of online exhibitions, and continues to provide high-quality services for customers in special periods.

"As the organization of trade fairs, Messe Frankfurt is still unable to conduct offline business in Germany," said Ma Fukang, President and CEO of Messe Frankfurt. We can not predict the future trend of the epidemic, we can only face the present with a rigorous attitude. Last year, we restarted offline exhibitions in the Chinese market, and this year we have made a new breakthrough. Under the premise of strictly implementing the local health and epidemic prevention policies, we have resumed the offline exhibitions in Japan and France

More than 500 buyers and experts from the fashion, textile and apparel industries gathered in the atelier Richelieu exhibition hall in Paris in February this year to discuss the trends of spring and summer 2022. More than 2500 carefully selected samples are displayed in this exhibition, which are provided by 75 international manufacturers from 10 countries. The organizer has implemented an appointment admission system, allowing a large number of industry related people to enter the venue in different periods. This initiative effectively ensures the health and safety of the participants, while allowing visitors to directly contact the exhibitors on site. According to statistics, the number of inquiries, information consultation and orders from the audience reached 3235.

Mr. fr é D é ric bouguerard, President of Messe Frankfurt France, said: "in addition to providing a face-to-face communication platform for the industry, this exhibition also includes an inspiring release of popular trends to share market orientation with the industry. In the future, the purchasing demand of the clothing industry will become more and more regular, and the industry is eager to have more regular exchanges similar to this activity. We think it is very necessary to hold these exhibitions at the same time. "

In view of the fact that German government policy control is unable to hold offline physical exhibitions, Messe Frankfurt will strive to expand its online platform to ensure that customers can conduct business communication through digital communication during the epidemic. In mid January, the group used the social platform of the Frankfurt environmental concept clothing and Fashion Accessories Exhibition (neonyt) to invite customers to participate online in the "neonyt on air" series of online lectures and seminars, and conducted in-depth discussion on the latest achievements in the field of sustainable development of fashion and textile industry. "We are fully aware that face-to-face communication is irreplaceable. Although we are unable to hold offline exhibitions at present, we are still actively exploring all kinds of possibilities, striving to provide customers with opportunities to continuously develop business networks between the epidemic and help the development of all walks of life," Ma said